Introduction The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin‚ History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee‚ Tea and Spice in the tourist’s Pikes Place Market in Seattle. However‚ later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character
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A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
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Company History: Based in Denmark‚ IKEA International A/S is one of the world ’s top retailers of furniture‚ home furnishings‚ and housewares. The company designs its own items‚ and sells them in the more than 140 IKEA stores that are spread throughout approximately 30 different countries worldwide. The company also peddles its merchandise through mail-order‚ distributing its thick catalogs once a year in the areas surrounding its store locations. IKEA is characterized by its efforts to offer high-quality
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OPER/084 IKEA’s Cost Efficient Supply Chain “Assembled furniture is expensive to transport and store because you end up paying for a lot of air. By flat packing unassembled furniture and getting customers to pick their own products in store‚ Ikea dramatically reduced its transportation and warehousing costs and passed the savings to their customers”1 Carter McNabb‚ Partner‚ GRA2‚ November 2008. INTRODUCTION On January 01‚ 2009‚ Modern Material Handling announced that IKEA Group3 (IKEA)‚ world‟s
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Contents 1) Sulphuric Acid----------------------------------------------------------------(1-6) a. Uses of sulphuric b. Manufacture of sulphuric acid c. Sulphur dioxide and environmental pollution 2) Ammonia and Its Salt-----------------------------------------------------(7-10) d. Uses of ammonia e. The properties of ammonia f. Manufacture of ammonia g. Preparation of ammonium fertilisers 3) Alloys------------------------------------------------------------------------(11-14)
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Executive Summary Starting from a small stall in the east end of London‚ Tesco today is the largest retailer in the UK with over £59 billion sales in 2008. In this dynamic environment‚ Tesco has managed to stay ahead of its competition through focus on people‚ both customers and employees. However‚ in today’s rapidly changing globalised environment‚ anything could happen. Companies today need to always innovate and reinvent themselves in order to maintain their competitive advantage. The macro
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Introduction There is no single‚ universally accepted definition for strategy. Some understand it as a deliberate plan‚ drawn up to achieve set goals‚ others see it more as a process‚ whereby a company’s decision and actions are made in alignment with opportunities or threats in the industry. Even others define it as a pattern of consistent actions in decision-making and lastly there are those with a military view of strategy‚ who consider it a manoeuvre to beat and outsmart the competition (Parthasarthy
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CHAPTER 8 INTEGRATED MARKETING COMMUNICATIONS Study Guide 1. Strategic Goals of Marketing Communication Marketers seek to communicate with target customers for the obvious goals of increased sales and profits. 1.1. Create Awareness Marketing communications designed to create awareness are especially important for new products and brands in order to stimulate trial purchases. As an organization expands globally‚ creating awareness must be a critical goal of marketing communications
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Let us try to understand the elements through an example: A newly opened supermarket sells a broad line of merchandise ranging from provision to household appliances and kitchenware. The general manager (sales) believes that the total profits of the supermarket can be enhanced by getting people to buy in larger quantities which could be achieved by offering attractive cash discount on bigger purchases. As the other executives
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History of C++ The C++ programming language has a history going back to 1979‚ when Bjarne Stroustrup was doing work for his Ph.D. thesis. One of the languages Stroustrup had the opportunity to work with was a language called Simula‚ which as the name implies is a language primarily designed for simulations. The Simula 67 language - which was the variant that Stroustrup worked with - is regarded as the first language to support the object-oriented programming paradigm. Stroustrup found that this
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