be a first world country. This is also the case for the fast food industry in Indonesia‚ it has become amazingly easy for local Indonesian customers to find‚ purchase and consume internationally known fast foods. Such as McDonalds‚ Burger King‚ KFC‚ Krispy Kreme. These brands have become incorporated in the Indonesian people’s lifestyle‚ even though it is completely alien compared to the Indonesian culture‚ food‚ etc.
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lifestyle) buy McDonald’s meals in McDonald’s restaurants during lunch & dinner times‚ because they belief McDonald’s meals are good for them (healthy) and for their favorite athletes (sporty). Competitor’s Customers. KFC’s customers buy KFC’s meals in KFC restaurants during lunch & dinner times‚ because they want to eat tasty meals and save some money. Pizza Hut customers buy Pizza Hut meals in Pizza Hut restaurants during lunch and dinner times‚ because they want to eat high quality food. Carl’s Jr
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the speed of drive-trough delivery. It’s an important asset for the company. They need to be fast to satisfy its customers. Then‚ people eat more and more non-hamburger fast food. Indeed‚ the sales in these restaurants (for example Pizza Hut and KFC) have grown faster than hamburgers chain in recent years. That’s why; McDonald’s decided to create new meals‚ with wrap and sandwich‚ like the fried chicken sandwich. Finally‚ a major change in the fast food industry is the increase in the fast-casual
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Opportunities 1. Kfc Malaysia KFC began with Colonel Harland Sanders. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent pieces of chicken. The flavourful blends of 11 herbs and spices give KFC’s delicious aroma. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome‚ complete and satisfying meal. In 2006‚ the successful first steps were taken to rebrand our Rasa Ayamas
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Why did Pizza Hut Quit Franchise Team 9 1. Introduction: In 1993‚ Pizza Hut made a 10-year agency contract with Hong Kong’s famous agent‚ Jardine Matheson. It gave power of agency and its market expansion business in southern part of China to Jardine‚ which became the only agent of Pizza Hut in China. And from then on‚ Pizza Hut went on a hard way of expansion. However‚ in late May‚ 2004‚ Yum Brands declared that they had taken back the management and administrative powers of all 130 branch
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example is Kentucky Fried Chicken (KFC) in Morayta. Fast food restaurants is growing because of the low cost‚ the fast service‚ and fast food chains are available anywhere. Students can also save a lot of time. The population of college students is high‚ do fast food restaurants can accommodate them and maintain their healthy facilities‚ including their foods. Many students report that they are now experiencing low maintenance around the place‚ especially in KFC Morayta. Most students complain about
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Chapter 1 The Problem and Its Background Introduction Customer service is the provision of service to customers before‚ during and after a purchase. According to Turban et al. (2002)‚ "Customer service is a series of activities designed to enhance the level of customer satisfaction that is‚ the feeling that a product or service has met the customer expectation." The importance of customer service may vary by product or service‚ industry and customer. The perception
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Term Paper Report on CUSTOMER SATISFACTION SURVEY ON PAST FOOD RESTAURANT (Chittagong) Submitted to: Mrs. Farah Israth Lecturer Department of Business Administration Premier University‚ Chittagong Submitted By: Shubhangkar Barua Id: 0613111530 Marketing Department Premier University‚ Chittagong DATE OF SUMISSION: 13.12.2011 Letter of transmittal 3rd Nov‚ 2011 Farah Israth Lecturer Department
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By investing in a company PepsiCo started from Pepsi-Cola and then moved into a more diversified business with mainly soft drinks‚ snack foods and restaurants. In early 1990s‚ PepsiCo’s restaurant business is composed of Pizza Hut‚ Taco Bell and KFC‚ all of them are business leaders in their segment. 1By investing in C1a1r1t1s1 1o1f1 1C1o1l1o1r1a1d1o1‚ it1 1w1o1u1l1d1 1e1n1a1b1l1e1 1P1e1p1s1i1C1o1 1t1o1 1e1n1t1e1r1 1n1e1w1 1m1a1r1k1e1t1 1a1n1d1 1n1e1w1 1c1u1s1t1o1m1e1r1s1 1a1n1d1 1h1e1l1p1 1t1o1
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Research methods for strategic managers Course: Level 7 BTEC Advanced Professional Diploma in Management Studies Assignment: Research Methods for Strategic Managers Research Question. Explain about your research question taking into account your hypothesis‚ research method‚ preparation and methodology and justify your choice. You should conduct individual preliminary investigation before selecting your research question. Prepare an action plan with target dates and methods for monitoring and
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