BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
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A very good morning to honourable judges‚ awesome time-keepers and my beloved peers. Ladies and gentleman‚ today‚ I will talk about an interesting topic‚ chasing our dreams. Today‚ I will tell you how each and every person who is in this room can pursue with the dream of your life. First and foremost‚ someone who wants to chase his or her dreams should be passionate about their dreams. Undying passion and burning desire are the driving forces that lead to success‚without them‚ your dream cannot be
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Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
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INDIANAPOLIS: Robbery Hostage Killed After Offering Himself Nov. 19‚ 1985 A fast-food restaurant manager was killed Sunday after he talked two intruders into taking him as a hostage in place of one of his colleagues. The police said today that the death of the manager‚ Dewayne M. Bible‚ might have resulted from his insistence on turning off a freezer where five women were held at a McDonald’s restaurant. The gunmen entered the restaurant at 8 A.M.‚ said Sgt. Fred L. Jackson
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Sara To (23) Kathryn Yung (30) F.6A A Brand-New Fast Food Trend Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald‚ KFC‚ Burger King‚ Triple O’s‚ Café de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong
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KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes tochicken restaurant chains‚ convenience
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On 25th September 2012‚ I started my research in one of the most popular fast food restaurant which is KFC and it’s located in Tesco Nilai‚ Seremban. That day‚ I reached there around one o’clock in the afternoon and going to have my lunch at KFC also. I used to be there in afternoon as most of the customers or crowd will be there due to the lunch value in KFC. Tesco KFC was crowded and occupied with people as it was peak hours for lunch and most of them are workers from nearby shop lots in Tesco
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restaurant business. While working full-time at the Hobby House restaurant‚ Dave met Colonel Sanders‚ the founder of Kentucky Fried Chicken (now KFC). In 1962‚ Dave was offered the opportunity to turn around four failing Kentucky Fried Chicken restaurants in Columbus‚ Ohio. Utilizing his past experience‚ Dave turned the restaurants around‚ sold them back to KFC‚ and immediately became a millionaire all at the age of 35. He then co-founded Arthur Treacher’s Fish and Chips. Dave again capitalized on his
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industry and formerly chief operating officer and executive director of Kentucky Fried Chicken in Malaysia‚ founded the quick-service chicken rice chain in 2000 with her daughter Wong Kah Lin. “I opted for early retirement after more than 25 years with KFC Holdings (M) Bhd and became a consultant for a chain of restaurants after a short break. “After a few years‚ I decided to set up my own business based on the concept of a family restaurant with global potential‚” she recalls. Nothing was easy in the
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