Running Head: HARLEY-DAVIDSON‚ INC. & THE GREAT RIDE INTO THE SUNSET (OOPS) Harley-Davidson‚ Inc. External and Internal Analysis‚ Value Chain‚ Core Competencies and EVA Evaluations within the Competitive Recreational Vehicles Industry Environment Including Strategic Recommendations. Patrick Beach Elise Boldt Neil Colombini Carl Seaberg Heather Songer Pacific Lutheran University In partial fulfillment of the requirements for BUSA 499-02 Professor Quoc Pham May
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HARLEY DAVIDSON: Preparing for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company
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Analysis pg 2 Key Issues to be Addressed pg 2 Strategy Alternatives pg 3 Final Recommendations pg 3 1 Introduction Harley-Davidson Motorcycles have been around for just over 100 years. They became popular after World War II and had continued success until the 1970’s when the company was sold. In 1981 a group of executives bought the company and turned it around into what it is today. Harley-Davidson has had some hard
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1.0 Executive Summary Harley-Davidson is a company that despite enjoying nearly 15 years of being a leader in the market place and capitalizing on strong sales growth‚ find themselves reevaluating their overall strategy. The analysis below goes through the each level of the market-place to determine where‚ what and how change can take place. At the industry level‚ it is clear that the mature product life cycle necessitates stronger price competition‚ further expansion into foreign markets and
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Form CASE 35 Harley-Davidson Inc. 2008: THRIVING THROUGH A RECESSION Decision Date: Finish 2008 FY Sale: Finish 2009 FY Net Income: Finish Introduction Finish Current Situation 1. Current Performance European market share has continued to grow. Finish needs % Harley-Davidson controls nearly half of the market share for heavyweight motorcycles. 2007‚ Harley-Davidsons net profits and new sales were down. Motorcycle shipments declined from 2006 to 2007. Harley-Davidson is currently
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1. Historically‚ how did Harley-Davidson manage to dominate the U.S. market? How did it do so and what were its sources of competitive advantage? And starting in the 70s Harley got into trouble‚ what changed? Internally? Externally? Harley-Davidson is synonymous with the American Motorcycle culture and did not get there by accident. Since its conception as a company in 1903 the company has been known for their classic American style heavy bikes‚ their industry changing innovations and the superior
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SWOT ANALYSIS OF HARLEY DAVIDSON |STRENGTHS |Well Known Name. |Aged Customers Mass |WEAKNESSES | | |Coolness. |Production Capacity | | | |Leader in Motorcyle |Not Appeal to Women | | |
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HARLEY DAVIDSON CASE ANALYSIS GLOBAL STRATEGY & POLICY MAN 4720 INTRODUCTION For over a century‚ Harley Davidson has excelled in providing consumers with distinctive style and outstanding quality. The motorcycle industry is a consolidated industry where they have high barriers to entry‚ differentiated products‚ well established brands and high profit margins. In my opinion‚ Harley Davidson maintained its competitive advantage by following the generic competitive strategy model of differentiation
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Key Success Factors of PSO: • We believe that excellence in our core activities emerges from a passion for satisfying our customers’ needs in terms of total quality management. Our foremost goal is to retain our corporate leadership. • We endeavor to achieve higher collective and individual goals through teamwork. This is inculcated in the organization through effective communication. • We are an Equal Opportunity Employer‚ attracting and recruiting the finest people from around the
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