Swot of Harley Davidson

Topics: Harley-Davidson, Arthur Davidson, William S. Harley Pages: 2 (356 words) Published: December 16, 2009
SWOT ANALYSIS OF HARLEY DAVIDSON
|STRENGTHS |Well Known Name. |Aged Customers Mass |WEAKNESSES | | |Coolness. |Production Capacity | | | |Leader in Motorcyle |Not Appeal to Women | | | |Sector. |and Youth | | | |Latest Thecnology are | | | | |Used. | | | |OPPORTUNITIES |Potential Young |Chinese Copy Producter. |THREATS | | |Customer Groups. |Competition with | | | |Clothıng and Fashıon Accessorıes |Japanese Manufacturers. | |

Firstly I would like to start by history of Harley Davidson. I will give you some general information about the company. Then, I will mention the problems that the company has today. Finally, I will summarize my presentation with some suggestions.

Harley Davidson was established by William Harley and Arthur Davidson in 1903 at Milwaukee, USA and the first motorized bicycle was produced. Harley Davidson provides financial services such as wholesale and retail financing and insurance programs. Harley Davidson primarily operates in the US and Europe. Market share in USA is 25% and in Europe 70%. Employs about 9.700...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Swot Harley Davidson Essay
  • Harley Davidson Essay
  • Essay about External analysis and Swot of Harley-Davidson
  • harley davidson Essay
  • Harley Davidson Essay
  • Harley Davidson Essay
  • Harley Davidson Essay
  • Harley Davidson Research Paper

Become a StudyMode Member

Sign Up - It's Free