Communication is a key factor in today’s world. Communication occurs everywhere with family‚ friends or coworkers in our day to day life. Whether you are communicating with family member or communicating with coworker working towards common goal‚ communication is extremely significant. Having effective communication skill helps to convey our message well so that our audience understand and respond to us. Effective communication is more about understanding your audience as well as more listening
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2e) Key Success Factors a. Branding and Reputation Tesco has a really strong brand image compare to other supermarket or grocer market. Their name is strong and more known to the world and this is associated with their good quality‚ trustworthy goods presented to the customers including implementing the environment of carefully branded packaging and the promotion of an “every penny counts”. This explained why Tesco is well recognized because they give their best effort to try and satisfy and
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Factors Driving Employee Satisfaction and motivation - study based on different industrial sectors Shuchi Selot1‚ 2‚ Nidhi Puranik1‚ 2 and Hema Singh*‚ 2 Human Resource is the most crucial asset for any organization. Our objective is to determine various factors which play vital role in deriving Employee satisfaction. The study of "employee satisfaction" helps the company to maintain standards & increase productivity by motivating the employees so this study helps to know the working conditions
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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
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Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include
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MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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[pic] ISTANBUL TECHNICAL UNIVERSITY MANAGEMENT FACULTY MANAGEMENT ENGINEERING PROGRAM ISL353E MARKETING “The Use of MIS as a Tool of Gathering Information and Making Decisions for FMCG Sector” Group 9 Hande GÜLÇİN Neşve HACIOĞLU Raşit KARANFİL Nebi Şahin YÜZER Efe BERBER INDEX 1. LITERATURE REVIEW 1.1. Introduction 1.2. Marketing Information and Customer Insights 1.3. Assessing Marketing Information Needs 1.4. Developing Marketing
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RAP submission on The key factors or indicators in the motivation of employees of CARE International in Zimbabwe. By Hughes Wonder Semu. September 2008. Table of contents 1. Introduction…………………………………………………………………………....4 General background…………………………………………………………..............4 Objectives…………………………………………………………………………….4 Organizational background…………………………………………………………...4 Organizational structure………………………………………………………………5 2. Literature review and information gathering…………………………………………
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commenced operations in India in the summer of 1888‚ when crates full of Sunlight soap bars‚ embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbor and it began an era of marketing branded Fast Moving Consumer Goods (FMCG) Hindustan Unilever’s distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data‚ two out of three Indians use HUL products
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1 Snack-Food Industry – Driving factors The snack food industry benefited from increased demand for several of the industry’s products during the past five years in line with rising household disposable income. In addition the industry has a moderate level of market share concentration. The top four players are accounting 43% of revenue. This revenue depends on numerous reasons and factors. One are the changing eating habits due to less frequent restaurant dining and hurried lifestyles
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