[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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Life in Outer SpaceLife in outer space is one of those topics mankind has tried to find an answer for through out its entire history. But the question still remains unanswered‚ mysteries unsolved. The vast space is one of the most mysterious and undiscovered mysteries man kind had ever thought of and the question is will it ever be solved?Unlimited discoveries and mysteries lie uncovered within them. Over the years‚ we‚ as human beings have constantly been challenging and pushing our limits by
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The history of India’s interests in space science is as early as 1960s when a Indian National Committee for Space Research (INCOSPAR) was formed by theDepartment of Atomic Energy. Subsequently the Indian Space Research Organization (ISRO) was set up to develop space technology and its application to various national tasks. The development of India’s space technology and programme dates back to 1980 when it successfully launched its own satellite Rohini – 1 from Sriharikota Island. The nation then
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engineers‚ doctors‚ professors‚ etc are scripting a phenomenal story of growth round the globe. In the US too‚ Indians are making an incredible impact in the form of Bobby Jindal‚ Fareed Zakaria‚ Sanjay Gupta‚ eleven Indo-American Nobel Laureates‚ Late Kalpana Chawla‚ etc. This has been made possible through their sheer hard work and the quality education imparted to them. At this juncture‚ we must not forget the contribution made by one of the earliest architects of India’s freedom struggle and it’s
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world‚ the women have improved their status a lot. Now a days they can be seen in every field‚ hey have left a great impact of their excellence and made many in records in various fields. A number of examples can be seen like Sita Sahu‚ Saina Nehwal‚ Kalpana Chawla‚ Reena Kaushal Dharsnaktu and many more. The greatest of all achievements made by the women is in the field of defense. For over 3‚000 years in a large number of cultures and nations‚ women have played many roles in the military‚ from ancient
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RAJASTHAN (session- 2010-13) Submitted to:- Submitted By:- Mrs. Aarti Roy Singh Kalpana Sharma (Subject Incharge) BBA-6th sem “SUMMER TRAINING PROJECT REPORT ON CONFLICT OF AICA EDUCATION CENTER PRODUCTS WITH OTHER” Academic
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The Daily Star Your Right To Know Thursday‚ May 9‚ 2013 Saturday‚ August 27‚ 2011Literature Essay Spiritualism in Tagore’s Poetry Helal Uddin Ahmed Rabindranath Tagore’s spiritual outlook and humanism were derived from man‚ nature and Brahma or God. He held the view that the route to spiritual development was from ’body to society‚ from society to totality and from totality to the spiritual domain’. In this way‚ the melody of the soul was intertwined with the Universal power. But what
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The status of women in India has been subject to many great changes over the past few millennia.[4][5] From equal status with men in ancient times[6] through the low points of the medieval period‚[7] to the promotion of equal rights by many reformers‚ the history of women in India has been eventful. In modern India‚ women have held high offices in India including that of the President‚ Prime Minister‚ Speaker of the Lok Sabha and Leader of the Opposition. As of 2011‚ the Speaker of the Lok Sabha and
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EMPOWERMENT OF WOMEN IN INDIA India‚ our country‚ is well known for its cultural heritage‚ civilisation‚ religion and its geographical features. Moreover‚India is also popularly dubbed as a malechauvinistic nation. We proudly portray our nation as “Bharat-Mata” and raise slogans in praise of our unity‚ integrity and dignity. While doing so‚ we fail to realise that “Bharat-Mata” means mother to every Indian. Even after six and a half decades of Independence‚ women in our country continue to be helpless
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