Weaving an Industry for India: Fashion lessons from Europe TABLE OF CONTENTS DECLARATION 2 ACKNOWLEDGEMENT 3 ABSTRACT 7 CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8 1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11 CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12 2.1
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of Christian Dior‚ when Yves Saint Laurent was just 21‚ he became the head designer of the most renowned couture house in Paris. e. In September of 1960‚ Yves was drafted into the army and was replaced at Dior. ii. In November 1960‚ a breakdown led to an immediate discharge from the army. f. A year after returning from the army‚ Saint Laurent opened his own couture house. g. In 2002‚ Yves Saint Laurent presented his last collection and announced his retirement.
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How does the power of the human imagination influence artists and designers in producing fantastic‚ dreamlike creation? Have you ever imagined you slept in an ‘over-sized’ shirt‚ as a bed you usually sleep on? Have you ever dreamt about dressing into a hot air balloon or have you ever thought that you saw a strange thing in the world which was a fish but had a human body? People always think these kinds of thoughts are over the top‚ but this is all about fantasy‚ our dreams and human imagination
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question one must understand the history of fashion for the past century and a half. Through that time one must look at the social events and changes occurring and link them to all fashion advances‚ or retreats. To begin with‚ what we now know as couture (literally meaning high quality sewing) has not always been around. Before the mid-19th century all dresses were made by dressmakers‚ who worked for families as full time staff or in a seamstress shop. They did not have the creative freedom that the
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lowering its price can increase brand loyalty for younger customers and eventually get a financial benefit from it. Opportunities: 1. Advertising its French and Japanese "haute couture" so that it can emphasize its uniqueness. Threats: 1. Or customers’ general fashion sense and Kenzo’s brand image("haute couture") may be threatening its marketing strategy. 2.Kenzo’s target market is mostly between the ages of 30 and 40. Threats to Opportunities 1. Kenzo used be a unique brand‚ but
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Christian Dior The Dior Couture fashion house was founded in 1946 by the French designer Christian Dior. Dior was the most influential designer in the 1950’s and held his first couture fashion show on 12th February 1947. The collection consisted of a range of luxurious clothes‚ soft shoulders‚ narrow waists and full flowing skirts. This was to be named the New Look. (Fig 1) ‘The New Look’ 1950’s The New Look was a new concept on life for the post-war era. Dior was correct to assume people
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This Photograph taken by Richard Avedon quite simply explains the raw talent that Avedon had and how his ideas developed into photographs and techniques that would be carried on down for decades‚ also influencing many of the great and aspiring photographers around the world. (where was this from) Form: The image is composed‚ the angle of the camera is slightly lower than the eye level of the model creating a more impressive view of the delicate model and monstrous animals. Avedon used a (type
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began in 1939‚ Dior served as an officer for the year until France’s surrender. He joined his father and a sister on a farm in Provence until he was offered a job in Paris by the couturier Lucien Lelong‚ who was lobbying the Germans to revive the couture trade. Dior spent the rest of the War dressing the wives of Nazi officers and French collaborators. Dior’s sister Catherine served in the French resistance. After her capture by the Gestapo‚ Catherine was sent to the Ravensbrück concentration camp
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What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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clothing goes to a US size 12 or a UK size 14. * Strength: Zara strategy launches its outlets in high profile locations and provides customers with a turnover time of 4-5 weeks for its new collections made available at a fraction of the couture cost. Zara followed a highly price-competitive business model that was based on three winning formulae: short lead-time‚ lower quantities and more styles. MARKET SEGMENTATION 1. Geographic Segmentation: The Company mostly caters to
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