Weaving, an Industry for India: Fashion Lessons from Europe

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Weaving an Industry for India: Fashion lessons from Europe

TABLE OF CONTENTS
DECLARATION2
ACKNOWLEDGEMENT3
ABSTRACT7
CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL8 1.1 MAJOR CLASSIFICATIONS9
1.2 THE FASHION WEEKS10
1.3 RETAIL STORES AND IN-HOUSE DESIGNERS10
1.4 DESIGNERS CUM ENTREPRENEURS10
1.5 THE BIG FAT INDIAN WEDDING11
1.6 NEED FOR COMMERCIALIZATION11
CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY12
2.1 MARKETING13
2.2 STRATEGIC MARKETING12
2.3 FINANCIAL ANALYSIS AND CONTROL14
2.4 FINANCIAL MANAGEMENT14
2.5 PRODUCTION MANAGEMENT14
2.6 OPERATION ANALYSIS14
2.7 PUBLIC RELATION AND COMMUNICATION MANAGEMENT15
CHAPTER 3: TEXTILES IN INDIA16
3.1 TRADITIONAL TEXTILES ACROSS INDIA17
3.2 MORDERN TEXTILES17
3.3 INDIAN TEXTILE MARKET17
3.4 CURRENT PERFORMANCE18
3.5 EXPERTISE REGION19
3.6 THOUGHTS ON CONSUMER BEHAVIOUR AND INDIAN FASHION19
3.6.1 PYSCHOLOGICAL FACTORS20
3.6.2 DEMOGRAPHIC FACTORS20
3.6.3 SOCIAL FACTORS20
3.6.4 ECONOMIC FACTORS21
3.7 FASHION KNOWLEDGE SOURCES21
CHAPTER 4: MANAGEMENT VERSUS ART23
4.1 MANAGEMENT VS. ARTCHRISTIAN LACROIX CASE STUDY24
4.1.1 SHORT GLMIPSE24
4.1.2 THE LOSSES, BANKRUPTCY AND RESTRUCTURING25
4.1.3 INSIGHTS25
4.2 ART VS. MANAGEMENT: THE RISE AND FALL OF VALENTINO26
4.2.1 THE SUCCESS OF THE HOUSE OF VALENTINO27
4.2.2 THE MANAGEMENT LESSONS27
4.3 ART VS. MANAGEMENT: THE DEVIL WEARS PRADA AT THE “RUNWAY” ………………………28 CHAPTER 5: MY THOUGHTS IN THE FUTURE OF FASHION IN AN EMERGING ECONOMY 31 5.1 GROWING AFFLUENCE32
5.2 GOVERNMENT SUPPORT32
5.3 GREY MARKET33
5.4 ECOLOGICAL AWARENESS………………………………………………………………………………………33 5.5 WHERE DOES INDIAN FASHION GO FROM HERE……………………………………………..…………………35 5.5.1 HIGHER INCOME……………………………………………………………………………….……………….…..36 5.5.2 DIVERSITY……………………………………………………………………………………………………….…....36 5.5.3 LACK OF FORECASTING…………………………………………………………………………………………..36 5.5.4 INDIA AS AN INSPIRATION ………………………………………………………………………………………..36 5.5.5 HIGHER COMPETITON AND IN-HOUSE BRAND………………………………………………………….…....37 5.5.6 EATING HABITS AND PLUS SIZES…………………………………..…………………………………….….….37 5.5.7 TECHNOLOGICAL CHANGE….………………………………………………………………………………….…37 APPENDIX38

I. THE FASHION MAGAZINE IN INDIA38
II. FASHION STUDIES AND THE METHODOLOGY OF THE SOCIAL SCIENTIFIC STUDY OF BUSINESS 40 REFLECTIVE LEARNING41
LIST OF FIGURES…………………………………..…………………………………….….……………………42 REFERENCES43

ABSTRACT
The business project focuses on my voyage of discovery from a diploma in fashion designing course to the Cardiff MBA. The study explores on various aspects of fashion industry and revolves around the Indian fashion market from the North to the South and from the East to the West. Major classifications of fashions have been done, in addition to that India and its potential fashion markets have been highlighted. It puts a light on how this industry creates massive business every year. Efforts have been made to understand the traditional designs and modern textiles in India as fashion changes from time to time with respect to region. Indian textile industry is 200 years old and in the past two decades it has changed drastically. By making the use of research tools, current performance and expertise regions have been found out. It’s necessary for entire the fashion industry to understand different sectors of business to zeal them to face immense challenges and risks and also to grasp the opportunities present, thus fashion markets have been correlated with different subjects of MBA. The main motive behind doing MBA was to exploit the fashion knowledge to the leading world of business. The project also gives an overview of rise and fall of different leading fashion brands such as LaCroix and Valentino. These fashion firms have been through major success...
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