for segmenting consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic
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INTRODUCTION Johnson & Johnson (J&J) was founded in the late 1800s in New Brunswick‚ New Jersey‚ by Robert Wood Johnson I and his brothers‚ James Wood Johnson‚ and Edward Mead Johnson. When it first began‚ J&J produced consumer healthcare products including first-aid kits‚ baby powder‚ dental floss‚ etc. (Johnson & Johnson History‚ n.d.). Overtime‚ however‚ J&J has grown tremendously and now operates three different business segments: consumer‚ medical devices and diagnostics‚ and pharmaceuticals
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5. Analyzing Consumer Markets LECTURE QUESTIONS 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do marketers analyze consumer decision making? 4. How do consumers make purchasing decisions? INTRODUCTION * The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors * Marketers are always looking for emerging customer trends
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JOHNSON & JOHNSON CONSUMER PRODUCTS‚ INC. Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic‚ social and environmentally sustainable manner. When companies operate in an economically‚ socially and environmentally responsible manner‚ and they do so transparently‚ it helps them succeed‚ in particular through encouraging shared value and social license. Management and mitigation of social and environmental risk factors
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identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price‚ Promotion‚ Product‚ and Price. However‚ the objectives are not to just come up with a particular strategy‚ but rather to focus on providing value to your key market segments. A company needs to identify which market segments it can serve effectively. This decision requires a keen understanding of consumer behavior and careful
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Edible Oil Market in India BACKGROUND Edible oils constitute an important component of food expenditure in Indian households. Historically‚ India has been a major importer of edible oils with almost 30-40% of its requirements being imported till 1980s. In 1986‚ the Government of India established the Technology Mission on Oilseeds and Pulses (TMOP) in order to enhance the production of oilseeds in the country. The TMOP launched special initiatives on several critical fronts such as improvement
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One of America’s most admired companies‚ Johnson & Johnson (J & J) is one of the largest healthcare firms in the world and one of the most diversified. Its operations are organized into three business segments: pharmaceutical‚ which generates 39 percent of revenues and 61 percent of operating income; professional‚ which accounts for 36 percent of revenues and 27 percent of operating income; and consumer‚ which contributes 25 percent of revenues and 12 percent of operating income. J & J’s pharmaceutical
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Opportunities For more than 25 years‚ the Johnson & Johnson International Recruitment and Development Program (IRDP) has proven its value‚ both in accelerating the leadership potential of participants and in its support of the Johnson & Johnson global leadership strategy. IRDP prepares recent Master’s or MBA grads for leadership roles in our Asia-Pacific‚ Europe/ Middle East/Africa‚ and Latin America businesses. OPPORTUNITIES ARE AVAILABLE ACROSS OUR CONSUMER‚ PHARMACEUTICALS‚ AND MEDICAL DEVICE & DIAGNOSTICS
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Johnson and Johnson was founded by Robert Wood Johnson and two other brothers who name was James Wood Johnson and Edward Mead Johnson in 1855 who created a line of ready to use surgical dressing. The company produced its first products in 1886 and was incorporated 1887. The products that Johnson and Johnson produced were items such as bandages‚ lotions‚ shampoos‚ and many other products. Robert Wood Johnson served as the first president of the company. He worked to improve sanitation practices
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NOW AVAILABLE THE OUTLOOK FOR PACKAGING IN LUBRICANTS 2000 Commercial Automotive‚ Consumer Automotive‚ and Industrial Lubricants - United States - KLINE & COMPANY‚ INC. OVERLOOK AT GREAT NOTCH 150 CLOVE ROAD PO BOX 410 LITTLE FALLS‚ NJ 07424-0410 (973) 435-6262 www.klinegroup.com THE OUTLOOK FOR PACKAGING IN CONSUMER AUTOMOTIVE LUBRICANTS 2000 is designed to provide subscribers with an accurate and independent assessment of how lubricant demand‚ packaging materials‚ manufacturing costs
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