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    Business Strategy

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    THE INTERNAL ENVIRONMENT [pic] STRATEGIC CAPABILITIES Strategic capabilities are the resources and competencies Vodafone need to survive and prosper. (JohnsonScholes & Whittington 2006‚ p.119) Why do we need to understand Vodafone’s Capabilities.... Vodafone’s capabilities will allow Vodafone to achieve competitive advantage over others because Vodafone has something that a competitor doesn’t have‚ or has difficulty getting. |

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    resources and competences with the aim of fulfilling stakeholder expectations. ( JohnsonScholes‚ Whittington‚ 2009:3). It does not happen by itself automatically and depends on people‚ especially the managers who decide and conduct strategy. This is called “strategic management”. In effect‚ Strategic management can be divided into three elements‚ shows in the figure below: Source: based on G.Johnson‚ K. Scholes‚ Exploring Corporate Strategy‚ 7th edition‚ financial times. The figure shows that

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    business in our environment has been a source for global organizations to incorporate the process of a global strategic management. In this report‚ we are going to propose three different frameworks from three different group of authors: Yip‚ Johnson and Scholes‚ and Cavusgil and Zou. However‚ theses proposed framework would be analysed and compared and we would give a critical evaluation of theses frameworks. Through this evaluation we would give some examples about relevant companies in order to

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    Strategic Management

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    sustainable competitive advantage. Strategy can be broadly defined as the long-run direction and scope of an organisation. Two quintessential objectives of strategy are the delivery of value and the establishment of sustainable competitive advantage (JohnsonScholes & Whittington‚ 2008‚ p.3). Mintzberg’s 5P’s is a deliberate‚ planned and structured process executed by management in order to gain a clear objective. The 5P’s stand for plan‚ploy‚pattern‚position and perspective.(Mintzberg 1987) The emergent

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    Stratman Module Guide 2014 5

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    Module Guide Strategic Management BBM_6_STM FACULTY OF BUSINESS 2014 - 2015 Semester One Level six Table of Contents 1. Module Details 3 2. Short Description 3 3. Aims of the Module 3 4. Learning Outcomes 3 4.1 Knowledge and Understanding 4 4.2 Intellectual Skills 4 4.3 Practical Skills 4 4.4 Transferable Skills 4 5. Assessment of the Module 5 6. Feedback 5 7. Introduction to Studying the Module 6 7.1 Overview of the Main Content 6 7.2 Overview of Types of Classes 6 7.3 Importance

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    focusing on your customer groups‚ customer needs and distinctive competences. The first step in business level strategies is to identify the business unit of the organization. Looking at market based criteria and capabilities based criteria. (Johson&Scholes‚ 2008) The second step is to look at the bases of the competitive advantage by looking at the strategy clock. (Jones&Hill‚ 2010) If you are focusing on the the competitive advantages than

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    and threats might arise in the future ’ (Johnson & Scholes 2002:99). 2.1 PESTEL analysis This identifies the main micro-environmental influences by classifying them into six groups: Political‚ Economical‚ Sociocultural‚ Technological‚ Environmental and Legal. By applying this framework to Ryanair it is possible to summarise the key forces in the general environment (see appendix A) likely to present opportunities and threats to the organisation (Johnson &

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    over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfil stakeholder expectations” (JohnsonScholes & Whittington‚ 2008). From the definition given by JohnsonScholes & Whittington‚ 3 critical points are highlighted in strategy‚ THE FUTURE‚ CONFIGURATION of the Organization and COMPETITIVE ADVANTAGE. Thus‚ Strategy is clarifying where the business is aiming for in the

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    Diversification Strategy

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    S.‚ (1998) The Dynamics of Diversification‚ 16th International System Dynamics Conference 1998 Quebec City Grant‚ R Irwin‚ R. D.‚ (1995) Diversification Strategy‚ Accessed 10 May 2010 via www.csuchico.edu/mgmt/strategy/module7 Johnson‚ G.‚ Scholes‚ K Johnson‚ G.‚ Scholes‚ K. and Whittington‚ R. (2009) Fundamentals of Strategy Financial Times Prentice Hall McGee‚ J.‚ Thomas‚ H Mintzberg‚ H.‚ Lampel‚ J.‚ Quinn‚ J. B.‚ & Ghoshal‚ S. (2003) The Strategy Process Concepts Contexts Cases Global 4th

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    Bibliography: Johnson‚ G.‚ Whittington‚ R. and Scholes‚ K. 2008. Exploring strategy. 8th edition‚ London: Financial Times Prentice Hall.

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