Evaluation of the Strategic Management in the Global Competitive Environment.
EXECUTIVE SUMMARY
The purpose of this report is to evaluate the process of the strategic management in the global competitive environment.
The globalization of the business in our environment has been a source for global organizations to incorporate the process of a global strategic management.
In this report, we are going to propose three different frameworks from three different group of authors: Yip, Johnson and Scholes, and Cavusgil and Zou.
However, theses proposed framework would be analysed and compared and we would give a critical evaluation of theses frameworks.
Through this evaluation we would give some examples about relevant companies in order to explain the theories, and how does the competitive environment affect managers in their strategies.
INTRODUCTION
In our actual world economy, characterised with a high level of changes over the past few years, we can say that the world does not appear anymore like it was in the past.
Indeed so many transformations have been done in terms of government regulations, business, telecommunications, technology, research and development, customers needs and tastes, reduction in barriers to free trade and the world with all theses factors have seen a great convergence.
All theses transformations are leading our national economies into a global system or a global economy, i.e. an independent, integrated global economic system, ( Hill, 2006), therefore a process that we can refer to as globalization.
Hence, in the era of the globalization, it has been inevitable for national enterprises to globalize in order to gain for instance some competitive advantage, economies of scales, more market shares, better skills…
Indeed, nowadays, wherever a company operates, theses products or services would find some foreign competitors.
Therefore, in order to compete with foreign companies, theses companies need to develop a global strategy in order to manage their business the most efficiently.
But what exactly
The purpose of this report is to evaluate the process of the strategic management in the global competitive environment.
The globalization of the business in our environment has been a source for global organizations to incorporate the process of a global strategic management.
In this report, we are going to propose three different frameworks from three different group of authors: Yip, Johnson and Scholes, and Cavusgil and Zou.
However, theses proposed framework would be analysed and compared and we would give a critical evaluation of theses frameworks.
Through this evaluation we would give some examples about relevant companies in order to explain the theories, and how does the competitive environment affect managers in their strategies.
INTRODUCTION
In our actual world economy, characterised with a high level of changes over the past few years, we can say that the world does not appear anymore like it was in the past.
Indeed so many transformations have been done in terms of government regulations, business, telecommunications, technology, research and development, customers needs and tastes, reduction in barriers to free trade and the world with all theses factors have seen a great convergence.
All theses transformations are leading our national economies into a global system or a global economy, i.e. an independent, integrated global economic system, ( Hill, 2006), therefore a process that we can refer to as globalization.
Hence, in the era of the globalization, it has been inevitable for national enterprises to globalize in order to gain for instance some competitive advantage, economies of scales, more market shares, better skills…
Indeed, nowadays, wherever a company operates, theses products or services would find some foreign competitors.
Therefore, in order to compete with foreign companies, theses companies need to develop a global strategy in order to manage their business the most efficiently.
But what exactly
References: Yip, G. (2003) Total Global Strategy II: updated for the Internet and Service Era, Prentice Hall: Upper Saddle River, NJ – ISBN 0-13-121877-8 Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy: Text and Cases, FT Prentice Hall: Harlow Ohmae, Kenichi (1994) The Borderless World: Power and Strategy in the Global Marketplace, HarperCollinsPublishers: London – ISBN 0006383645 Zou, Cavusgil, (1995), Global strategy: a review and integrated conceptual framework,European Journal of Marketing.