CHAPTER 1 INTRODUCTION INTRODUCTION ABOUT THE STUDY Under the modern marketing concept all marketing activities have to centre the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence‚ it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information
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Technology in Banking Towards Improving Business Performance and Customer Engagement Institute for Development and Research in Banking Technology (Established by Reserve Bank of India) Banking Technology – Towards Improving Business Performance and Customer Engagement resources |2 Foreword Technology today has become synonymous with banking and Indian banks have put in place a fairly strong infrastructure to leverage its benefits. IT has made a visible difference in the functioning
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Questionnaire This paper is considered the difference between satisfaction level of APU’s international students living in 3 different types of accommodations‚ which are Endah Promenade‚ Vista and Fortune Park. 1. Nationality 2. Gender 3. Age ___________________ 1. Male 2. Female _______________________ 4. Which level do you study in APU? Foundation Level 1 Level 2 Level
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A Project report On “Consumer behavior towards consumption of tea” Submitted by: VAGHELA VIJAY J. Roll no. 47 TYBBA (marketing) Guided by: Mr. Zakir A. Patel Assistant professor Submitted to: Naranlala College of Commerce & Management‚ Navsari Veer Narmad South Gujarat University‚ Surat In partial fulfillment of the requirement for award of degree of BBA Year- 2010-2011 CERTIFICATE This is to certify that the project report on “Consumer
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Bangladesh-Myanmar Relations in the Context of Recent Developments in Myanmar 3. Bangladesh-Myanmar relations: Challenges and Opportunities Bangladesh and Myanmar share approximately 200 kilometre of land border. Both the countries have a long history of sharing political‚ cultural and economic affairs prior to their emergence as modern nation states. They have also common heritage of British colonial experience. However‚ after the independence of Bangladesh in 1971‚ Myanmar expressed willingness
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1.1 BACKGROUND & RATIONALE OF THE STUDY: Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh‚ NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd. To reach to more consumers and to better satisfy the needs‚ NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth
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personal information. Concept & History of Cyber Crime For describing and well to understanding here I give some recent cases name and included some information which gives us a clear concept about cyber crime. One of the highest profiled banking computer crime occurred during a course of three years beginning in 1970. The chief teller at the Park Avenue branch of New York’s Union Dime Savings Bank embezzled over $1.5 million from
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Benetex Industries Limited Company Background: As a leading Woven / Knit read y-made garments facility (a vertical Knit composite)‚Benetex Industries Ltd. (BIL)‚ a public limited company has established itself in Bangladesh as a prominent supplier of both knit fabrics and knit and woven garments. In 1992‚ the company first started as a private limited company and step by step‚ in 1997- after several expansions and joint ventures‚ the company established a public limited company. Currently‚ over
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IV WOMEN’S EMPLOYMENT IN BANGLADESH: CONUNDRUMS AMIDST PROGRESS Summary • • • • • • • • • • • Women’s work participation rates have doubled in Bangladesh since 1995 but they are still extremely low at 26 percent. The dramatic growth in women’s employment is led by the health and community service sector. Younger women’s employment has seen the largest increase. Higher education is an important predictor of both entry into the labor market and wages. Micro credit has had direct and indirect
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long-lasting relationships with their customers and increase their revenues and profits. CRM in the banking sector is of greater importance. The aim of this study is to explore and analyze the strategic implementation of CRM in selected banks of Pakistan‚ identify the benefits‚ the problems‚ as well as the success and failure factors of the implementation and develop a better understanding of CRM impact on banking competitiveness as well as provide a greater understanding of what constitutes good CRM practices
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