从目的论看广州公示语标牌翻译 [摘要] 旅游翻译，是人们在跨国旅游行为中最为重要的一部分。广州每天接纳外国游客不计其数，规范的公共标示牌用语和严谨的英译文本，有着举足轻重的地位。国外对于旅游景点的标牌翻译已经形成了一系列严谨细致的规范，而我国至今还没有一个较为规范准确的标准，各地标牌翻译“百花齐放”，错漏百出。广州的双语标牌在某些方面较领先于其他的国内城市，比如在标牌的完善度和标牌翻译的准确度上，但是相关的问题依然存在。 本文运用“翻译目的论”的原理，从翻译的目的性出发，列举例证分析了广州公共标识语的翻译现状，对几种不同类型的公共标示牌进行理论分析，指出错误，并提出相应翻译策略。 [关键词] 公示语标牌、翻译目的论、旅游 Translation of Public Signs in Guangzhou：Skopos Theory Perspective [Abstract] The translation in tourism plays the important part in overseas travel while bilingual
Premium Translation
IKEA in China For IKEA the step into the Chinese market was a big step‚ maybe as big at the first step abroad to Switzerland and the first store on foreign soil (Spreitenbach) in 1973 (Torekull‚ 1999). It meant entering China and its gigantic – at least potentially – consumer market. IKEA targets different group of people in China than in countries later in the IKEA ‘life cycle’ (i.e.‚ life cycle based on how long IKEA has been on a market). The main target group is female customers – 65 %
Premium IKEA
S. Sonawane‚ Hrushikesh M. Joshi‚ Shankar I. Patil‚ Bharat B. Kale and Satishchandra B. Ogale‚ 2008‚ N-Doped TiO2 Nanoparticle Based Visible Light Photocatalyst by Modified Peroxide Sol-Gel Method‚ J. Phys. Chem. C 2008‚ 112‚ 14595–14602 Jun Wang‚ Jia Li‚ Liquan Zhang‚ Chengwu Li‚ Yingpeng Xie‚ Bin Liu‚ Rui Xu‚ Xiangdong Zhang‚ 2009‚Photocatalytic Degradation of Organic Dyes by a High Efficient TiO2-Based Catalysts Under Solar Light Irradiation‚ Catal Lett 130:551–557 Siriphan Chainarong‚ Lek Sikong
Premium Water Water pollution Drinking water
4357 OCTOBER 24‚ 2011 CHRISTOPHER A. BARTLETT ARAR HAN Levendary Café: The China Challenge Levendary Café was spun out from private equity ownership in January 2011‚ and the following month‚ Mia Foster was named as its new CEO. The departing CEO‚ Howard Leventhal‚ was the beloved founder of the popular chain of 3‚500 cafés. He had grown a small Denver soup‚ salad‚ and sandwich restaurant into a $10 billion business‚ but after 32 years was moving on to new interests. This was Foster’s first
Premium Fast casual restaurant Shanghai Types of restaurants
Online Society in China Creating‚ celebrating‚ and instrumentalising the online carnival Edited by David Kurt Herold and Peter Marolt Introduction Noise‚ spectacle‚ politics: carnival in Chinese cyberspace David Kurt Herold The Internet in China was developed at about the same time as the Internet in Europe and America‚ but its structures and set-up were quite different. During the late 1980s and early 1990s‚ academic institutions in China began to set up intranets on their campuses
Premium Internet China
A Garbage Can Model of Organizational Choice Michael D. Cohen; James G. March; Johan P. Olsen Administrative Science Quarterly‚ Vol. 17‚ No. 1. (Mar.‚ 1972)‚ pp. 1-25. Stable URL: http://links.jstor.org/sici?sici=0001-8392%28197203%2917%3A1%3C1%3AAGCMOO%3E2.0.CO%3B2-9 Administrative Science Quarterly is currently published by Johnson Graduate School of Management‚ Cornell University. Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at
Premium Decision making Decision making software Decision theory
The Open Mineral Processing Journal‚ 2011‚ 4‚ 25-44 25 Open Access Flotation Frothers: Review of Their Classifications‚ Properties and Preparation Hamid Khoshdast* and Abbas Sam Department of Mining Engineering‚ Faculty of Engineering‚ Shahid Bahonar University‚ 76169133‚ Kerman‚ Iran Abstract: The importance of frothers in flotation is widely acknowledged‚ particularly in terms of their role with respect to bubble size‚ and the stability and mobility of the froth phase. These factors
Premium Solubility Alcohol
Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during the
Premium Branding Brand Brand equity
Chinese food culture Though there are many different schools‚ branches‚ regional variants‚ etc.‚ of Chinese cooking‚ together they constitute what one might reasonably term "Chinese Cooking"‚ where "Chinese Cooking" is distinct from‚ say‚ "Italian Cooking". A nation’s cooking culture reflects its food traditions‚ from the food-preparation and eating habits of the countryside to the food-preparation and eating habits of the city‚ notwithstanding the increasing introduction of foreign fare that is
Premium
UNIVERSITY OF LAGOS SCHOOL OF POST GRADUATE STUDIES LLM PROGRAM SEMINAR PAPER IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE GRANT OF LLM DEGREE COURSE: SECURED CREDIT TRANSACTION TOPIC: FLOATING CHARGE AS A MEANS OF SECURITY IN CORPORATE FINANCE MEMBERS ODO Ifeoma Matric. No. 109061033 ARINOLA Abisola Ajoke Matric. No. 109061098 AWAJI Cecilia Matric No. 109061026 FALADE Olaronke Matric. No. 099061090
Premium Bankruptcy Debt Floating charge