MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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"The more it changes‚ the more it remains the same thing" (Karr). The 21st century is a product of great strides between the Holocaust of enslavement and the sixties toward equality for people of African descent. On the contrary‚ the 21st century has also demonstrated the failure to change the paradigm of social equality. As a result‚ racial disparities in “The New Century” is still prevalent in areas of social economics‚ employment‚ politics and the criminal justice system. This paper will compare
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information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television. Keith Windschuttle talks about how media and journalism have become products of bias and propaganda through this evolution it has taken. In the article The Future of the Press Windschuttle talks about how the British
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Century is a local insurance company that basically snatches the vast majority of CIS majors graduating from UWSP. They provide exactly what newly graduated college students crave‚ a paycheck and freedom. You’re allowed to change between the different departments at Century. You can join up as a web developer and if you lose the love you once had for developing you can easily swap to customer service or backend coding. Initially I knew nothing about Century so the 4 speakers‚ one from each branch
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Illinois has eleven nuclear power plants‚ which is the largest one out of thirty-one states. According to Encyclopedia of Energy‚ Alok Kumar‚ “There are one hundred and four operational nuclear power plants in the United States‚ providing nineteen percent of the total electricity‚ which amounts to approximately 100‚000 mw.” Since there are a few states left that do not have power plants‚ maybe they could raise money and build some nuclear power plants and then that would also help the U.S. in reducing
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In 1787‚ the United States of America was beginning to little by little form a whole nation. The Constitution serves as a foundation to our country‚ it guides the government and U.S. citizens.The Constitution must be followed in order to maintain the right of the citizens and in order to not create a destructive government. The constitution contains various articles and provisions that are significant since some of them state the powers of the government and the duties of the people. Constitutionally
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B1 Genes are found in our chromosomes and parents pass these on to offspring in their sex cells. Different versions of the same gene are called alleles‚ and these can determine features such as eye colour‚ and the inheritance of disorders such as cystic fibrosis. DNA You will remember from your Key Stage 3 studies that the nucleus controls the activities of a cell. The instructions for how an organism develops are found in the nuclei of its cells Chromosomes Chromosomes are structures found
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provision explicitly declaring that the powers of the three branches of the federal government be separated. Yet‚ separation of powers serves various goals. Separation prevents concentration of power and provides each branch with the arson to fight off encroachment by the other two branches. The system of separated powers is designed to maximize freedom. In United States v. Sparks‚ 687 F.Supp. 1145 (E.D. Mich. 1988)‚ the court held that the separation of powers doctrine could be violated in two ways:
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Journal of Research in Marketing and Entrepreneurship Emerald Article: Entrepreneurial marketing: a strategy for the twenty-first century? Sussie C. Morrish Article information: To cite this document: Sussie C. Morrish‚ (2011)‚"Entrepreneurial marketing: a strategy for the twenty-first century?"‚ Journal of Research in Marketing and Entrepreneurship‚ Vol. 13 Iss: 2 pp. 110 - 119 Permanent link to this document: http://dx.doi.org/10.1108/14715201111176390 Downloaded on: 17-12-2012 References:
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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