TYPES OF PROMOTION STRATEGIES
There are many different types of promotional strategies a company can implement, and promotional products are just one of them. You need to have complete campaign and strategy in place. Here are a few strategies that can be employed.
1. Media releases
Nicole S. Tester
November 20, 2010
Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture. A decade breakdown will prove this parallelism suc...
Apple’s iPhone Marketing Strategy
As the team of marketing consultants hired by Apple Corporation, we have been asked to review their current target markets and marketing mix’s to come up with possible sugge...
Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniq...
The Yili Group----how it functions and strategizes in the Chinese Dairy Marketplace
This chapter critically reviews the findings and analyses of the data collected from the company’ report, secondary data and interviewer opinions towards the strategy adopted by the company....
This essay will discuss what the government plan in the document Saving Lives: Our Healthier Nation and how it purposes to do this. In addition, it will discuss a specific area within the document and how it affects different areas. This essay will also look at factors of influence and their impact...
ABSTRACT This study was set out to compare the promotion and advertising strategies used by Tesco and Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents, the stu...
Adverting is only one element of the promotion mix, but it often considered
prominent in the overall marketing mix design. Its high visibility and pervasiveness
made it as an important social and encomia topic in Indian society.
Promotion may be defined as “the co-ordination of al...
Message & Media Strategy - Click here if you want Edward to read this bit.
An effective communication campaign should comprise of a well thought out message strategy. What message are you trying to put accross to your target audience?. How will you deliver that message? Will it be through the app...
University of Halmstad School of Business and Engineering Master’s Program in International Marketing
Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company)
Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Ha...
This analysis is about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas, Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in...
Maruti Suzuki offers discounts on Alto, Zen, Wagon-R, SX4 and Swift
Celebrate Diwali and Dussera with Maruti Suzuki
Similar to other auto majors, India’s largest car maker Maruti Suzuki has announced festive offers to lure customers. Here are the details
* Exisiting Maruti owners would ge...
a project report on
internet as a marketing tool
Roll No: 40
M.M.S [Semester IV]
University of Mumbai
2007 - 2009
Evolution of Marketing
At the beginning of the century, social life was mostly local. It was foll...
Department of Business &Industrial Administration
Sub: IMPACT OF SUPERMARKETS ON THE MARKETING STRATEGIES OF SMALL STORES
Submitted By:- Submitted to :
Aftab Ankleshwaria (02)...
Sales Promotion Strategy
Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to impr...
AN EMPIRICAL STUDY ON COMPETITIVE MARKETING STRATEGIES FOR SKIN CARE COSMETICS OF ORGANIZED RETAIL SECTOR
Strategy can be defined as a firm’s positioning to gain a competitive advantage in the marketplace (Michael E. Porter 1996). A...
Market place analysis
Brief description of own brand:
My brand it’s going to be a smart mobile phone called STAR, its useful for business audience and students especially in youth group, the color of the mobile its going to be Bisque and Black, Bisque color it shows the luxury and softness o...
Literature Review of Health Promotions
Grand Canyon University
September 12, 2010
Traditionally the United States health care system has been sickness-oriented. However, in the last two decades, a new paradigm has emerged. This new paradigm em...
Merida global marketing plan in Chiang Mai
How can Merida expand its market share in Chiang Mai?
Team member: 王 琛
陆妍雯 戴 瑶 韩彬彬
陈怡莹 陈艺文 占春龙
PartⅠ Introduction of Merida
PartⅡ How can Merida expand its market share in Chi...