UNDERSTANDING RURAL CONSUMER BEHAVIOUR : TAPPING THE FUTURE MARKET SHWETA Email – shweta.esha@gmail.com 1. INTRODUCTION It is widely acclaimed that India is one of the largest consumer market in the world. Estimation signs that the Indian consumer market is likely to grow four times by 2025. (McKinsey Report - ’The Rise of Indian Consumer Market ’). India ’s overall retail sector is expected to rise to US$ 833 billion by 2013 and to US$ 1.3 trillion by 2018‚ at a Compound Annual
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The Invisible hand is a term created by the renowned economist Adam Smith in his popular book The Wealth of Nations. It means that when individual ’s pursue their own self-interest they are led by an invisible hand that promotes the society ’s interest more than what they intended. It is an important property of a competitive market economy. This idea was created in 1776‚ the same year of the American Declaration of Independence. It wasn ’t random‚ because at the same time when people were fighting
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SENSOR AND INVISIBLE BARCODE TECHNOLOGY MARKET OPPORTUNITY ANALYSIS 1 MARKET OPPORTUNITY ANALYSIS PHOTON-X SENSOR AND BARCODE TECHNOLOGY EXECUTIVE SUMMARY Photon-X‚ Inc.‚ has developed an emerging new high technology product related to imaging and sensor-based technologies. The technology is a function of being able to uniquely analyze light within multiple spatial phase elements using proprietary applications to discern imagery‚ i.e.‚ affords the user the ability to see through obscured
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production changes made economic theory “ Mercantilism” became out of date that lead to the formation of Political Economy. It is the scientific foundation of today’s market economy. A pioneer in the delegate system construction was Adam Smith. The theory “invisible hands” of Adam Smith is one of the famous examples that have a strong influence to the development of political economy. This essay will identify the main theatrical ideas of Smith and discuss about some advantages and disadvantage of this process
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Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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In this assignment‚ I am required to write an analysis of the main forces driving the market for any specific product of my choice. For me to successfully complete this task‚ I have to first pick a product‚ one that I am interested in‚ discuss the long term forces driving demand and supply‚ discuss the position of the main substitute products and producers‚ look at past data and explain what has occurred to change the price and finally will the producer be profitable in the future? I have chosen
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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Decision making process in Rural Market Executive Summary: Several Indian‚ European & U.S. multinational firms have been making inroads into the rural India for years. Companies such as Unilever‚ P&G‚ Godrej‚ Marico‚ Phillips and Nestle have long been known to India’s rustic consumers. Among U.S. firms‚ companies such as Colgate and Gillette have made considerable headway. According to Adi Godrej‚ the Chairman of Godrej Consumer Products Ltd. marketing to rural customers often involves building
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of oil and second- largest producer of natural gas. It is the second-largest trading nation in the world behind China. It has been the world’s largest national economy (not including colonial empires) since at least the 1890s. China The Socialist market economy of People’s Republic of China (PRC) is the world’s second largest economy. It is the world’s fastest-growing major economy‚ with growth rates averaging 10% over the past 30 years. China is also the largest exporter and second largest importer
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Module Manual: Going To Market: Managing the Channel & the Sales Force PGDM 2011- 2013 Course Credits: 04 Course Marks: 40 1-INTRODUCTION TO THE COURSE * Going to Market introduces the students to the sales and distribution discipline as the final delivery vehicle of marketing and covers elaborately its two constituents --Managing the Channel (External to the organization) and the Sales Force (Internal to the organization). * * A product or service has been
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