methods. Nike as a company used to be a very production focused company‚ that is‚ it focused on having a competitive advantage through inexpensive production and technologically superior product design. Most recently however Nike has opted to become a customer oriented company and that is to create products that Nike’s customers truly value. To do so it has had to do extensive research on all of its target segments in order to find out what each segment wanted out of the product. As Nike is a global
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Company Overviews Nike In 1964 in Oregon‚ Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971‚ a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson‚ Blue Ribbon Sports ’ first employee‚ made his most durable contribution to the
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Collection Athletic Footwear: United States April 2012 Highlights Industry Overview Product Segmentation | Market Segmentation | Product Development Retail and Distribution | Trade Industry Trends and Forecasts Market Environment | Product Forecasts | Market Forecasts Industry Structure Industry Composition | Industry Leaders | Additional Major Companies Cited Resources www.freedoniafocus.com ATHLETIC FOOTWEAR: UNITED STATES ABOUT THIS REPORT Sources Athletic Footwear: United States
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Nike vs. Reebok Questions 1. "The success of Nike was strictly fortuitous and had little to do with great decision making." Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO‚ who was a marathoner and knew what runners wanted for their shoes‚ had made a very basic strategy work; "make the products that fit their consumers’ needs". Examples of great decision making are: Diversifying products (into sports wears and others)
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Mercury Athletic Footwear: Valuing the Opportunity Active Gear‚ Inc. (AGI) is a privately held footwear company and is contemplating the possibility of acquiring Mercury Athletic Footwear. West Coast Fashions Inc.‚ a large designer and marketer of men’s and women’s branded apparel recently announced that it plans to shed its Mercury Athletic Footwear subsidiary. AGI’s head of business development‚ John Liedtke‚ believes acquiring Mercury Athletic Footwear is a good option for the company. Although
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Mercury Athletic Footwear Overview Active Gear‚ Inc. is a privately held footwear company with $470.3 million in revenue in 2006‚ making it relatively small compared to big players in the athletic and casual footwear industry. Eyeing an opportunity for growth via a bolt-on acquisition‚ John Liedtke‚ head of business development for the company‚ is looking into acquiring a subdivision of West Cost Fashions‚ Inc.‚ Mercury Athletic. With 2006 revenue of $431.1 million‚ Mercury Athletic represents
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Mercury Athletic Case Nicholas Thebeau‚ Student ID 50927830 Presented to: Professor Kevin Wall West Coast Fashions‚ Inc. (WCF)‚ a large designer and marketer of men’s and women’s branded apparel recently announced plans for a strategic reorganization. Active Gear‚ Inc. (AG)‚ a privately held footwear company‚ was contemplating an acquisition opportunity. John Liedtke‚ the head of business development for AG‚ was interested in a WCF subsidiary. The subsidiary that Liedtke and AG intended to
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Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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Reebok is an American-inspired‚ global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports‚ fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. Reebok’s mission & vision-Always Challenge and Lead through Creativity Reebok believes that human rights are most important thing as like as every person needs
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Active Gear is a relatively small athletic and casual footwear company $470.3 million of revenue and $60.4 million of EBIT compared to typical competitors that sold well over a $1.0 billion annually Company executives felt its small size was becoming more of a disadvantage due to consolidation among Chinese contract manufacturers. Specialty athletic footwear that evolved from high performance to athletic fashion wear with a “classic” appeal. Casual/recreational footwear for walking‚ hiking‚ boating
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