Pros and cons of English being the international lingua franca English speakers in the world including those who are in the inner circle‚ outer circle and expanding circle had reached to 380 millions of people since 2001. The finding shows how influential English Language is. Gradually‚ English become the international lingua franca‚ “utilized outside of the country or countries of its origin.”( Subject Area - English Language Essays) The Lingua Franca There are both pros and cons of English
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CASE STUDY Amazon.com International Expansion of an e-tailer „We seek to be Earth ́s most customer-centric company for three primary customer sets: consumer customers‚ seller customers and developer customers.” The story of Amazon.com is a marvelous successful one. A company ́s biography which since the foundation in 19941 (followed by webpage launch one year later in 19952) became the world’s market leader in e-tailing by fully focusing on customer satisfaction and consequently aligning
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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A Case Study CASE BACKGROUND Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family‚ headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream‚ JFC diversified into hamburgers in the year 1977. Jollibee’s philosophy is epitomized by “Five Fs” – Friendliness‚ Flavorful food‚
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In the pre-1990’s era P&G found their international expansion through the use of a localization strategy. They did develop many of their products in Cincinnati‚ but they relied on their semi-autonomous subsidiaries to manufacture‚ market and customize many of their products for the local markets their served. This model started to show signs of strain when many of the trade barriers that existed‚ specifically between European countries were lifted. This created an increase in competition‚ and
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Introduction………………………………………………………………………….. 3. Drivers for going global 4. Understanding the Political‚ Legal and Regulatory environment in International Business……………………………………………………………………………...3 5. International Market Research 4 6. The 4 ps of International Marketing 4 7. The other Ps of International Marketing 4 8. Market Entry Strategies 5 9. SWOT ANALYSIS- PROS AND CONS 5 10. xxxxxxx 5 EXECUTIVE SUMMARY Many‚ if not most
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CASE 4 Giordano: Positioning for International Expansion Company Background Giordano was founded in Hong Kong by Jimmy Lai in 1980. In 1981‚ it opened its first retail store in Hong Kong and began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. In 1985‚ it opened its first retail outlet in Singapore. Responding to slow sales‚ in 1987 Giordano changed its positioning strategy. Until 1987‚ it had sold exclusively men’s casual apparel. When Lai and his
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‘Write a critical discussion of the pros and cons of globalisation using a variety of examples from the unit and extra curricular reading.’ Globalisation is a modern term used to describe various levels of social‚ economical‚ political‚ technological‚ cultural and ecological change‚ which have increased the levels of interdependence‚ integration and connectivity of the world. This assignment will focus on the elaboration of multiple aspects of globalisation‚ in order to produce an academic discussion
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Pros and Cons for and against the Euro In the table below a number of arguments for and against a single European currency have been compiled. For the success or failure of the single European currency much depends on the size of the effects described below. Do the gains from reduced transaction costs‚ the disappearance of exchange rate instability‚ and greater price transparency outweight the losses from the cost of introducing the new currency and possible macroeconomic adjustment costs? Judge
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Susan McCormick PLSC323 The Pros and Cons of Globalization Starting out‚ I would first like to define globalization. It is” The worldwide movement toward economic‚ financial ‚trade‚ and communications integration. Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an
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Pro Immigration For years‚ America has been known as The Great Melting Pot. This is due to the mass amounts of immigrants that have congregated in the country since the 18th century. Immigration is what has defined America since its beginning: America began growing from the Quakers and Protestants that fled England from the religious oppression that they faced there. It continued to grow with the Irish that were looking for work and a better opportunity for their children. And it continues to
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