The Pros and Cons of Sme

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|[Type the document subtitle] | Yasmeen Sayed |

TABLE OF CONTENTS

Page

1. Executive Summary 3
2. Introduction………………………………………………………………………….. 3. Drivers for going global
4. Understanding the Political, Legal and Regulatory environment in International Business……………………………………………………………………………...3 5. International Market Research4
6. The 4 ps of International Marketing4
7. The other Ps of International Marketing4
8. Market Entry Strategies5
9. SWOT ANALYSIS- PROS AND CONS5
10. xxxxxxx5

EXECUTIVE SUMMARY

Many, if not most, small to medium-sized enterprises (SMEs) are subject to the impacts of globalization. This paper seeks to explore the extra dimension of challenge to their already difficult environments when they have to venture into the world-trade system

We will discuss the concerns of expansion of SMES by examining the pros and cons for going global, by briefly studying the macro and micro economic factors, the drivers that have contributed to Globalization, the strategies and methods adapted by SMES in order to go international and in what ways can the SMES manage the intense international competition.

The following findings:

Research findings include the stretching of capabilities in supporting customers in unfamiliar markets, the internal competition for funds in pursuing multiple international markets, the importance of word-of-mouth marketing, and the pressures on R&D functions.

This paper identifies common pressures and challenges facing SMEs when going global, and uses causal loop diagramming to capture the drivers and consider longer-term dynamic implications.

We will choose a particular...
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