accessories‚ bathroom and kitchen products and other goods. “As of January 2008‚ the company is the world ’s largest furniture retailer. ”[i] IKEA is the pioneer in designing and selling ready-to-assemble furniture‚ and it is founded in 1943 by Ingvar Kamprad at the age of 17. “In addition‚ the firm is known for its attention to cost control‚ operational details‚ and continuous product development‚ corporate attributes that allowed IKEA to lower its prices by an average of two to three percent
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SWEDEN’S IKEA Established in the 1940s in Sweden by Ingvar Kamprad‚ IKEA has grown rapidly in recent years to become one of the world’s largest retailers of home fur¬nishings. In its initial push to expand globally‚ IKEA largely ignored the retailing rule that international suc¬cess involves tailoring product lines closely to national tastes and preferences. Instead‚ IKEA stuck with the vision‚ articulated by founder Kamprad‚ that the com¬pany should sell a basic product range that is "typically
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furniture such as beds‚ chairs‚ desks‚ appliances and home accessories. The company is the world’s largest furniture retailer‚ founded in Sweden in 1943 by 17-year-old Ingvar Kamprad‚ who later became one of the richest people in the world. The company’s name is an acronym comprising the initials of the founder’s name (Ingvar Kamprad)‚ the farm where he grew up (Elmtaryd)‚ and his hometown (Agunnaryd‚ South Sweden). The company is known for its modern architectural designs on various types of appliance
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signal that they’ve arrived‚ that they have good taste and recognize value. ’If it wasn’t for Ikea: writes British design magazine Icon‚ ’most people would have no access to affordable contemporary design.’ The magazine even voted Ikea’s founder Ingvar Kamprad the most influential taste maker in the world today. As long as consumers from Moscow to Beijing and beyond keep striving to enter the middle class‚ there will be a need for Ikea. Think about it: What mass-market retailer has had more success
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and the headquarters located in Sweden are responsible for the design and developments of I IKEA’s range of products. The company was founded by Ingvar Kamprad in 1943 when he was only a 17-year-old boy. At that time‚ IKEA was only a one-man mail-order furniture company. Originally‚ it sold pens‚ wallets‚ picture frames‚ watches‚ and jewelry. Kamprad had a habit of going into wood factories to look at the “off cuts” which mean the timber to be thrown away as waste. He made good use of these no
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Economical factors Created in 1943 by Ingvar Kamprad Turn over : 21‚5 billion €uros (+1‚4% in 2008) 16‚3% market share in France Staff : 128.000 persons 267 stores in 25 countries Visitors in stores: 590 millions 561 millions/year visitors on the website Ikea.fr Graphs PESTEL IKEA Economical factors Better purchasing power of emerging countries Pricing different according to the country Low price strategy in general Technological & Legal Technological factors Creation and innovation
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pro-business environment makes doing business easier and faster. 1.2 Introduction of Ikea The IKEA story begins in 1926 when founder Ingvar Kamprad is born in Småland in southern Sweden. He is raised on ’Elmtaryd’‚ a farm near the small village of Agunnaryd. Even as a young boy Ingvar knows he wants to develop a business. In 1920‚ at the age of five Ingvar Kamprad starts selling matches to his nearby neighbors and by the time he is seven‚ he starts selling further afield‚ using his bicycle. He finds
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IKEA: Furnishing the World IKEA‚ the world’s largest home furnishings retail chain‚ was founded in Sweden in 1943 as a mail‐ order company and opened its first showroom ten years later. From its headquarters in Almhult‚ IKEA has since expanded to worldwide sales of $12 billion from 175 outlets in 32 countries (see Table 1). In fact‚ the second store that IKEA built was in Oslo‚ Norway. Today‚ IKEA operates large warehouse showrooms in Sweden‚ Norway‚ Denmark‚ Holland‚ France‚ Belgium
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Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard & IKEA: how the Swedish retailer became a global cult brand Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard &‚ (2008) "IKEA: how the Swedish retailer became a global cult brand" from Johnson‚ Gerry; Scholes‚ Kevan & Whittington‚ Richard &‚ Exploring corporate strategy : text & cases pp.708-711‚ Harlow: Financial Times Prentice Hall © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract
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Import Interview Report Log 112- Importing and Exporting February 18‚ 2015 Instructor: Robert Olsen Importing Company- I chose to Interview Teresa Mcewen‚ who works for IKEA Distribution services‚ in Spanaway‚ WA. IKEA is an acronym for Ingvar Kamprad (the founder’s name) Elmtaryd Almhult (the parish/town he grew up in). She is in charge of receiving and planning all of the shipments that are imported to the facility‚ from all over the world. Her phone number is: 253-847-9532‚ Ext 2119. Her
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