Ikea Background

Topics: IKEA, Ingvar Kamprad, Ready-to-assemble furniture Pages: 4 (1382 words) Published: October 14, 2010
IKEA is an international home-furnishing retailer that sells good design, functionality and low price flat pack furniture, accessories, and bathroom and kitchen items all around the world. IKEA is currently the world's largest furniture retailer, owning 301 stores in 37 countries. The company manufactures furniture worldwide and the headquarters located in Sweden are responsible for the design and developments of I IKEA’s range of products. The company was founded by Ingvar Kamprad in 1943 when he was only a 17-year-old boy. At that time, IKEA was only a one-man mail-order furniture company. Originally, it sold pens, wallets, picture frames, watches, and jewelry. Kamprad had a habit of going into wood factories to look at the “off cuts” which mean the timber to be thrown away as waste. He made good use of these no value timber and created well- and extraordinarily-priced products. He opened the first IKEA store in Sweden in 1958. Vision & concept

The IKEA vision is ‘To create a better everyday life for the majority of people.’ The IKEA business idea is ‘To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.’ The IKEA market positioning statement is ‘Your partner in better living. We do our part; you do yours. Together we save money.’ The IKEA Concept guides the way IKEA products are designed, manufactured, transported, sold and assembled. All of these factors contribute to transforming the IKEA Concept into a reality. Culture

IKEA has a strong culture by sharing values and meanings of taking a responsible attitude towards long-term commitments. Kamprad put it in A Furniture Dealer's Testament including, humility, willpower, simplicity, the majority of people, making do, experience, thinking differently, never say never, the IKEA way, honesty, common sense, cost-consciousness, accepting and delegating responsibility, facing up to reality, solidarity, enthusiasm....
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