“THE IMPORTANCE OF THE BRAND NAME ON CONSUMER PURCHASE DECISION” Dissertation Submitted in partial fulfillment of the requirement for Post Graduate Program in Business Management. ISB&M Logo 2006-2008 Guide By - Banasree Paul Sovan Nandi Roll No.-p/mn/c/06/043 This is to certify that the present study‚ “THE
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1. INTRODUCTION: Mobile phone is a smart communication media. It is not a one-way communication like pager. Cellular communication basically gives the power of an advanced telephone system card. Cellular communication works like the radio set which is normally used. The handset or Mobile Phone is in fact an own private radio transmitter and receiver‚ very similar to the Walkie-talkies used by Police and Security Personnel. The key difference is that a cellular phone network is connected to the
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the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. What the person uses can reflect his taste of life‚ his status in the society‚ his economic background and many other things. This makes a deep connection between the company and its brand‚ with the consumer. In this two way relation both are dependent on each other for various different reasons. In today’s time customers are very deeply connected to the brands. When
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Statistical STUDY Of the brand prefference of mobile Research Advisor: sir zia ur rehman. Prof.Zia ur rehman Presented By: Muhammad Hafeez 223 Muhammad Amjad 240 Muhammad Amir 210 Aoun ali hamid 128 Mussadik hussian 242 SESSION: 2009-2013 For the partial fulfillment of the requirements for the Degree of B.com (hons) Hailey college of commerce University of the Punjab Lahore‚ Pakistan In the name of Allah‚ the Gracious
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A PROJECT REPORT ON Brand Preference of Mobile Phones Among the Students of Indian School of Mines Submitted To: Department of Management studies Submitted By: NAME: KOTA NAVANEETH Admission No. - 2009JE0502 MINING ENGG. WITH MBA (X-Semester) |Page ACKNOWLEDGEMENT When I embarked this project‚ it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all. I wish to express my gratitude to Prof. D.C. Panigrahi‚ director‚ Indian school
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impact of positive and negative word of mouth on brand purchase probability Robert East a‚⁎‚ Kathy Hammond b‚1‚ Wendy Lomax c‚2 a b c Kingston Business School‚ Kingston‚ KT2 7LB‚ UK Duke Corporate Education‚ 165 Fleet St‚ London‚ EC4A 2DY‚ UK Kingston Business School‚ Kingston‚ KT2 7LB‚ UK A R T I C L E I N F O Article history: First received in February 22‚ 2008 and was under review for 5 months Keywords: Word of mouth Impact Brand commitment Familiarity NPS A B S T R A
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ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs. Anitha Suresh By SABITH.G Roll No.A31106410003 Batch: 2010-2013 AMITY GLOBAL BUSINESS SCHOOL KOCHI AMITY GLOBAL BUSINESS SCHOOL KOCHI CERTIFICATE This is to certify that the project entitled “ Brand preference
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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