Brand Prefference of Mobile Phones

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A STUDY ON
“Brand preference of mobile phones”
Dissertation Report Submitted to
Amity University
In partial fulfillment for the award of Degree of
Bachelor of Business Administration
Under the guidance of
Mrs. Anitha Suresh
By

SABITH.G
Roll No.A31106410003
Batch: 2010-2013

AMITY GLOBAL BUSINESS SCHOOL
KOCHI
AMITY GLOBAL BUSINESS SCHOOL
KOCHI

CERTIFICATE

This is to certify that the project entitled “ Brand preference of mobile phones” has been successfully carried out by Mr. sabith gassali in partial fulfillment of Bachelor of Business Administration under my guidance during academic year 2010-2013.

Date: Mrs. Anitha Suresh
(Internal guide)
AMITY GLOBAL BUSINESS SCHOOL
KOCHI

CERTIFICATE

This is to certify that the project entitled “ Brand preference of mobile phones ” has been successfully carried out by Mr. sabith gassali in partial fulfillment of Bachelor of Business Administration under my guidance during academic year 2010-2013.

Date:Mr. Biju Vithayathil
(Director)

DECLARATION

I, Sabith.G, the student of Amity Global Business School, Kochi, hereby declare that the project report on “Brand preference of mobile phones” in partial fulfillment of the requirement for the award of the degree of Bachelor Of Business Administration of Amity University, is a bonafide work carried out by me, under the guidance of Mrs. Anitha Suresh, Internal guide, Amity Global Business School, Kochi.

I further declare that this project report has not previously formed the basis for the award of any degree, diploma, fellowship, associate ship, or other similar title of recognition.

SABITH GASSALI PLACE: KOCHI DATE: Roll No.A31106410003
ACKNOWLEDGEMENT

I hereby wish to show my gratitude to the Almighty for the grace enriched within me for the entire period of my project work on the Effectiveness of Training and Development. My deepest thanks to Mrs. Anitha Suresh, the guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary corrections as and when needed. I express my gratitude to the Director, Mr. Biju Vithayathil of Amity Global Business School, Kochi for extending his support. Last but not the least there were so many who shared valuable information that helped in the successful completion of this project.

SABITH GASSALI

INTRODUCTION

1. INTRODUCTION

a. Definition of Cellular/Mobile phone

The Cellular telephone (commonly "mobile phone" or "cell phone" or "handphone") is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. Most current mobile phones connect to a cellular network of base stations (cell...
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