Application: Marginal Analysis of Customer Profitability Opportunity Costs Managerial Application: Opportunity Costs and V-8 Creativity of Individuals Managerial Application: Creative Gaming of the System GRAPHIC TOOLS Individual Objectives Indifference Curves Constraints Individual Choice Changes in Choice MOTIVATING HONESTY AT MERRILL LYNCH MANAGERIAL IMPLICATIONS Managerial Application: Medicare Creates Perverse Incentives for Doctors ALTERNATIVE MODELS OF BEHAVIOR Only-Money-Matters Model Happy-Is-Productive
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KENYATTA UNIVERSITY INSTITUTE OF OPEN DISTANCE & e-LEARNING IN COLLABORATION WITH SCHOOL OF ECONOMICS DEPARTMENT 0F ECONOMIC THEORY EET 200: MICROECONOMICS THEORY II Copyright © Kenyatta University‚ 2011 All Rights Reserved Published By: KENYATTA UNIVERSITY PRESS INTRODUCTION OBJECTIVES TABLE OF CONTENTS CONSUMER THEORY LECTURE ONE.
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Section 3 1- The word "utility" means a) quantity demanded. c) demand. b) benefit or satisfaction. d) goal. 2- The benefit that John gets from eating an additional grape is called the a) quantity demanded. c) demand. b) total utility. d) marginal utility. 3- Marginal utility is the change in total utility that results from a) an increase in the consumer’s income. b) a one-unit change in the quantity of a good consumed. c) a decrease in the price of the good. d) an
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Hussain‚ Department of Economics University of Toronto‚ STG 2 Today: Consumer Theory Preference relations and “Rational” preferences Commodities and Consumption set Felicity Utility functions Positive monotonic transformation Indifference Curves Marginal Rate of Substitution Feedback? economics204@gmail.com © Sayed Ajaz Hussain‚ Department of Economics University of Toronto‚ STG 3 Some Applications of Consumer Theory in ECO 204 Consumer Choice Consumer Preferences and
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Micro-Economics Report of Microeconomics Submitted by: Sultan Lashari 10 2629 Submitted To: SIR MICHAEL SIMON Program: BACHELORS OF BUSINESS ADMINISTRATION FALL 2010 ------------------------------------------------- National University of Computer & Emerging Science Management
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offered for a commodity. On the other hand the ordinal utility approach which argues that a consumer can’t measure satisfaction numerically or subjectively. The ordinal utility is also commonly known as indifference curve theory because its analysis is based on on indifference curve. Indifference curves are psychological levels of satisfaction hence are more hypothical then real. differences between these two theory are The major:- 1. In ordinal utility theory ‚ the consumer can’t
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worker in the home country can produce three cars or two televisions. Assume that Home has four workers. a. Graph the production possibilities frontier for the home country. b. What is the no‐trade relative price of cars at Home? 2. Suppose that each worker in the Foreign country can produce two cars or three TVs. Assume that Foreign also has four workers. a. Graph the production possibilities frontier for the Foreign country. b. What is the no‐trade relative price of cars in Foreign
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UTILITY Utility refers to want satisfying power of a commodity. In objective terms‚ utility may be defined as the “amount of satisfaction derived from a commodity or service at a particular time”. Assumptions: • UH:\Games.exetility can be measured. • Marginal Utility of money remains constant • No change in income of the consumer‚ his taste & fashion to be constant • No substitute • Independent marginal utility of each unit of commodity Utility Characteristics:
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Topic 6 - The Theory of Consumer Behavior – the theory of utility • The theory of consumer behaviour may be analysed by either utility theory and / or indifference curve analysis. • Note: this course only requires students to be aware of utility theory. Indifference curve analysis is undertaken in year 2 and is not a requirement of this course Basic Principles of the theory of Consumer Behaviour • Consumers are rational optimisers • Consumers seek to maximise total utility • Utility is achieved
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different circumstances using the labor-leisure model. As I am not actively looking for work in the labor market my indifference curve is so steep there are no tangencies to my reservation wage‚ which is defined as the “lowest wage rate at which a worker is willing to accept a job.” By dedicating all my time to studying and practise‚ and none to the labor force my indifference curve has no tangency to my constraint. As a rational person who wants to maximize utility; the current wage rate is not high
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