Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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Pacific Ocean are getting hit with a mysterious condition. This condition starts out as a white or black lesion on the sea star’s body. From there‚ it spreads all over the body‚ causing its arms to decay. In the worst cases‚ the entire sea star disintegrates completely. Jeff Marliare‚ a Vancouver Aquarium biologist‚ says “an arm will actually break off and crawl away. (Then) they turn into goo.” Sea stars living in aquariums aren’t safe from this affliction. Aquariums prone to pump in ocean water
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HARVESTING THE OCEAN BY: SHUN ITCHIGAWA AQUACULTURE • the use of agricultural techniques to breed and raise marine organisms. • is the farming of freshwater or marine organisms. -MONOCULTURE -POLYCULTURE what is the important of aquaculture? It supply commercial species to the world’s markets. Common Aquaculture in the World • Fish aquaculture- raising fish commercially in tanks‚ ponds‚ or ocean enclosures. - carp‚ salmon‚ tilapia and catfish. • Raft culture- aquaculture using floating rafts
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Hurricane a Natural Ocean Disaster The ocean has been shaping our land as we know it for millions of years. It is a beautiful part of our Earth‚ nonetheless it has the greatest influence on some of the deadliest natural disasters to us and these disasters alter our shorelines and lives as we know it. Hurricanes are among the deadliest natural disasters known‚ those that live near the Gulf or eastern coast know of and prepare for the damages it can cause. Many have heard of the devastation hurricanes
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We have transferred two channel catfish Ictalurus punctatus growth hormone cDNA constructs (opAFP-ccGH and rtMT-ccGH) driven by the ocean pout Zoarces americanus antifreeze protein promoter (opAFP) or rainbow trout Oncorhynchus mykiss metallothionein promoter (rtMT) via electroporation to channel catfish to produce transgenic catfish by introducing additional copies of growth hormone cDNA and compered the inheritance of the GH transgenesis‚ and growth rate. Most of the DNA constructs are lost during
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Arab and the Greek sailors during the medieval era. The myth started in Europe and then was passed down to Africa and America. The sailors claimed to see mermaids while traveling across different parts of the ocean. They say that Christopher Columbus claimed to see three mermaids in the oceans near Haiti in January of 1493. He said that they were not as pretty as everybody said they were. A mermaids description entails a human upper body and a lower body resembling a fish. Some feel that they
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Ocean Carriers Case Ocean Carriers uses a 9% discount rate. 1. Do you expect daily spot rate to increase or decrease next year? Daily spot rates are expected to decrease next year because 63 new vessels are scheduled for delivery over the next year and imports of ore and coal would most likely remain stagnant over the next two years. Imports of iron ore and coal and the number of vessels available are two big factors of spot rates. 2. What factors drive average daily hire rates?
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Blue ocean strategy generally refers to the creation by a company of a new‚ uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. The following guidelines may be proposed to companies seeking to create blue oceans: 1. Identify the key features/ dimensions that currently define a product/ service.2. Identify a group of customers who only value a subset of these features. These customers may be currently using lower end alternatives
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Case Study 1 – Ocean Carriers 1. The Capital Budgeting Decision Should Ms. Linn purchase the Capesize vessel? Assume that Ocean Carriers is a U.S. firm and is subject to 35% taxation. (Please see excel sheets) From our analysis it appears that Ms. Linn should not buy the Capesize vessel. The Net Present Value on the Ocean Carrier is not a positive number‚ a clear indicator that buying the vessels is not a good idea. The tax rate of 35% makes a lot of difference in determining this NPV
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