[pic] CONTENT 1. To start with 2. Database Marketing a. Consumer Data b. Business Data 3. Difference between direct marketing and database marketing 4. Why database marketing is increasing so rapidly? a. Greater use of market segmentation b. Emphasis on service and customer relationship management c. Changes in media d. Changes in distribution structure and power e. Lifestyle and demographic trends
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DATABASE TECHNOLOGIES CLASS T.E. ( INFORMATION TECHNOLOGY) HOURS PER LECTURES : 04 WEEK TUTORIALS : -PRACTICALS : 02 HOURS EVALUATION THEORY 3 SYSTEM: PRACTICAL -ORAL -TERM WORK -- SEMESTER VI MARKS 100 -25 25 Objectives of the course: • This course aims to provide continuum to where the first course of databases left off. Design aspects of relational databases are covered. • Complex data models like OO OR parallel and distributed are introduced. • The course provides students a good overview
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Database Design Scenario Currently a school uses a non-computerised database system to store the following information about its students: roll class‚ surname‚ first name‚ guardian ’s name‚ address‚ student ’s date of birth‚ gender‚ sport house‚ emergency-contact telephone number‚ mailing name‚ list of subjects offered‚ and subjects in which the student is enrolled. The system takes up a large amount of space‚ has many duplicated entries some of these with mistakes and it is time consuming
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Whatis.com (2004) defines a database as "a collection of information that is organized so that it can easily be accessed‚ managed‚ and updated." In my current job at Wellco Tank Trucks‚ Inc.‚ we do not use any type of databases in the daily operations of our business. My only job that involved regular use of a database was at Chilcutt Direct Marketing (CDM) in Oklahoma City‚ Oklahoma. From February 2003 to June 2004‚ I was an Account Executive of Brokerage at CDM. CDM is a direct marketing company
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A hypermedia database is a computer retrieval system. The database allows the user to access texts‚ video and audio recordings and photographs. Files are stored according to subject. Hypermedia Database Hypermedia database comprises a set of interconnected multimedia web pages. In this type of database‚ information is stored online and the data can be accessed by several users at a time. Hypermedia‚ an extension of the term hypertext‚ is a nonlinear medium of information which includes graphics
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ISM 6215 - Business Database Systems I Fall 2013 Home Work – 1 (Marks 100) Question 1 - Contrast the following terms. Give one example of each 1. Degree versus cardinality of relationship 2. Required versus optional attributes 3. Data dependence versus data independence 4. Structured versus unstructured data (4*2.5 =10 marks) Answer 1 - Degree; cardinality. The degree (of a relationship) is the number of entity types that participate in that relationship‚ while cardinality is a
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Assignments Requirements 1. Look up the definition of functional dependency. Can you find a good example? In relational database theory‚ a functional dependency is a constraint between two sets of attributes in a relation from a database. Cars Suppose one is designing a system to track vehicles and the capacity of their engines. Each vehicle has a unique vehicle identification number (VIN). One would write VIN → Engine Capacity because it would be inappropriate for a vehicle’s engine to have
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many recent publications that discuss various features‚ opportunities and issues related to Cloud services ([Jane Anderson et al.‚ 2010]‚ [Sam Goundar et al.‚ 2011])‚ but only few scholars have attempted to explain the factors for adoption of cloud database ([Chinyao Low et al.‚ 2011]). Related studies
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Information Literacy and Database Search Activity The reason of this assignment is to explore and explain approaches in navigating databases‚ talk about the finding of the search process‚ closing with four relevant sources that related to the research questions‚ “What competence do counselors believe they have to incorporate spirituality into hospice care‚ and What course(s) are need for counselors to feel comfortable integrating spirituality in a therapeutic setting?” This essay will talk about
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Key concepts Let me start by naming a few of the most important concepts in relational database design. A basic understanding of these will be required to understand the rest of the article. * Primary Key (PK) A column with a unique value for each row. Although not all database management systems (DBMS) require you to put a PK into each table‚ from a design perspective a PK is a requirement. No table should be without one. * Foreign Key (FK) These define relationships between tables. When
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