the content of the message. 2. What are the implications of the sleeper effect for the selection of spokespeople and the scheduling of advertising messages? The sleeper effect is the tendency for persuasive communication to lose the impact of source credibility over time. In terms of choice for a spokesperson‚ it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block
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that battle‚ I read “Common Ground” by Judith Ortiz Cofer. At first‚ I read the title and thought it’d be something for pro-equality and how people are essentially created equal. By the second stanza‚ with the line‚ “when I look in the mirror I see my grandmother’s stern lips‚” it was clear that it wasn’t a poem about being created equal‚ but about how people do share that “common ground” with people they may not have wanted to grow up like. The title “Common Ground” clearly indicates that there
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Hidden Figures a box office success exemplifying the socio-political climate of modern cinematic developments in the West. With the Hollywood stamp of approval‚ “so to speak” this unprecedented portrayal of a not so long ago time is gaining momentum to these current matters‚ non-discriminatory ideas‚ the enduring black history month‚ and a social media boom of enthusiasm for LGBTQ and female empowerment. Any‚ who are susceptible to an enticing film predicated on social and civil movements‚ along
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very excited when this brand new car stop near them in this print ad. The slogan under this print ad said 8 out of 10 owners who use De Soto cars are considered De Soto car is the most satisfactory car that they ever owned. It has a great durability. When consumers saw this ad‚ it will immediately bring out their attention and curiosity on the headline. They will wonder‚ will they be truly satisfied after buying the car just like the ad said? According to Fowles‚ “Human beings are curious by nature
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Christiano Ronaldo products sponsored by NIKE. Ever since Ronaldo came into the league in 2003 he has been an iconic figure for soccer around the world. Ronaldo products such as jerseys‚ cleats‚ and even socks have been the hottest thing in the market since he won Balon d’Or (world’s best player) in 2008 all of his products have sky rocketed and has yet to be surpassed. This NIKE ad persuasively uses the mirror and window effect and effectively uses text and images to sell its shoes. The target audience
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Introduction. It has taken many years for demographers and sociologists to agree that there was a sexual revolution and that it started in the 60s. Some scholars think that the early years of the 20th century‚ was the real upheaval in our sexual history and that everything else after that‚ including the 60s was a mere aftershock. On the other hand‚ some scholars and observers think that not only was there a sexual revolution in the 60s but that it set in motion new and ferocious ‘culture
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The lekythos shown on the title page was found in the University of Pennsylvania’s Museum of Archaeology and Anthropology. It is titled “Attic White Ground Lekythos” ca. 460 BC and was painted by the “Achilles Painter.” Its dimensions are H. 0.385 m.‚ D. 0.12 m. It was possibly found in Athens‚ and is from the Attica region and is labeled as early classical. The image shown on the lekythos is of two women‚ one a maid and one a mistress. The mistress is seated on the right side‚ in a chair‚ weaving
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The poem “The Great Figure” is short‚ only thirteen lines‚ and thirty-two words long‚ but it still conveys a lot. By the use of imagery and the construction of the poem the author‚ William Carlos Williams‚ makes you feel as if you were experiencing it first hand. The poem is full of sensory images that all contribute to the feel‚ not just the fact of the scene. The image of the fire truck is quick‚ and heavy with urgency‚ and yet there is the image of the golden number 5‚ which is completely in focus
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Public Administration Previous Years’ Papers: 1979 Public Administration (Mains) UPSC Question papers Last 34 years [1979 to 2012] Index 1979 ................................................................................................................................................ 2 1980 ................................................................................................................................................ 5 1981 ........................................
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Hidden Figures‚ a 2016 film based on a true story by the Director Theodore Melfi. The film follows the lives of three female African-American women who endured racial discrimination‚ segregation as well as the patriarchal American society of the 1970s. These women acquired temporary jobs in National Aeronautics and Space Administration (NASA) and were the brains behind launching the Friendship 7 into space. The Friendship 7 was the first rocket the Americans successfully sent to outer space. During
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