the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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the journal title of Malaysian Consumers’ Credit Card Usage Behavior. This is because in the subject Personal Finance and Planning (FIN533)‚ in Chapter 3‚ I had learned the topic Consumer Credit. In which one of the consumer credit sources comes from Credit Card. I am glad to choose this topic because it is an interesting topic because it can help me to understand more why a person spends using credit card. This also allows me identify the credit card usage behavior. Nowadays‚ many Malaysian
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Journal of Management and Marketing Research Consumers and credit cards: A review of the empirical literature Phylis M. Mansfield Penn State University – Erie Mary Beth Pinto Penn State University – Erie Cliff A. Robb University of Alabama ABSTRACT Research in the area of consumer credit card attitude and behavior has provided an abundance of literature in the business‚ psychology‚ and public policy fields. Beginning in the 1960s‚ the work revolved around descriptive characteristics and evolved
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Impact of ICT on consumer purchase preferance towards retail chain store: study banani area Introduction: Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. Before considered a chain‚ stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters‚ otherwise it offers franchise contracts or is publicly traded. These characteristics
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IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC‚ CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION‚ FACULTY OF MANAGEMENT AND SOCIAL SCIENCES‚ OLABISI ONABANJO UNIVERSITY‚ AGO-IWOYE‚ OGUN STATE. MARCH‚ 2012 CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Consumer protection is defined as the efforts of the government and private organizations
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Diversity and the Impact on Individual Behavior The closest definition to individual behavior is personality which is "the totality of an individual’s behavioral and emotional characteristics. Personality embraces a person’s moods‚ attitudes‚ opinions‚ motivations‚ and style of thinking‚ perceiving‚ speaking and acting. It is part of what makes each individual distinct" (Answers‚ 2007). Diversity within organizations can positively or negatively impact individual behavior. Diversity includes
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Dry shampoo Introduction: Dry shampoo is a spray that can be used to “clean” and freshen up the hair when it’s not possible to actually wash it. Dry shampoo works by stripping out all the excess oil–along with leftover sweat and general nastiness–that the hair is producing because you’re not washing it. Dry shampoo can revitalize greasy‚ limp hair if you don’t have time to wash it As research suggests that washing hair too frequently can be really‚ really bad for it–especially using commercial
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Organizational Behavior and Its Impact on society: Formal organizations are typically understood to be systems of coordinated and controlled activities that arise when work is embedded in complex networks of technical relations and boundary-spanning exchanges. But in modern societies‚ formal organizational structures arise in highly institutional contexts. Organizations are driven to incorporate the practices and procedures defined by prevailing rationalized concepts of organizational work and institutionalized
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How does globalization impact consumers? This question has been highly debated by economists. Some believe consumers will be negatively affected by globalization with greater economic instability and multiple financial crisis’ while corporations receive record profits. Other experts are of the opinion that globalization will provide customers with more wealth‚ more goods at lower costs‚ and will end poverty. Globalization gives customers the advantage of getting the best products at the best prices
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there is systematic and flexible and allows the researcher to investigate desires (Marketing Research Design‚ 2012). Explorative research is also most commonly unstructured‚ informal research that is undertaken to gain background information about the general nature of the research problem (Marketing Research Design‚ 2012). While descriptive research describes and measure marketing phenomena at a point in time (Marketing Research Design‚ 2012). This type of research is classified as a cross sectional
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