Journal of Macromarketing http://jmk.sagepub.com/ Globalization‚ Consumer Tensions‚ and the Shaping of Consumer Culture in India Giana M. Eckhardt and Humaira Mahi Journal of Macromarketing 2012 32: 280 originally published online 24 April 2012 DOI: 10.1177/0276146712440708 The online version of this article can be found at: http://jmk.sagepub.com/content/32/3/280 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information
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PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila) Gen. Luna Street‚ Intramuros‚ Manila College of Mass Communication BACHELOR OF MASS COMMUNICATION Impact of advertisements on Consumer’s Choice Submitted by: Dawn T. Recolizado Elmira Joyce D. Paug Renee Mae Bonifacio Aaren L. Mendoza Submitted to: Ms. Evelyn Sebastian 2/09/2013 Chapter I • Introduction • Background of the Study • Statement of
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Program Enrolled BBM/ BIB Course Consumer Behaviour Course Code MKT 312 Chapter – 1 Practice Questions 1. When Bill orders five movie tickets online for himself and his friends for a Friday night showing of the latest action thriller‚ he is acting as a(n) _________________ A) Organizational consumer B) Team consumer C) Non-profit consumer D) Personal consumer 2. Matt’s Mobile Services has designed a cell phone plan especially for tech-savvy
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Impacts of Unethical Behavior Adam S. Wilcox XACC/280 5/9/2012 Angelia Hunter Impacts of Unethical Behavior The collapse of Enron in 2001 shed the light on a number of unethical business and accounting practices in the corporate world. In 1986 Enron CEO Kenneth Lay combined his Houston Natural Gas company with several other companies. At this time the company began growing exponentially. By the mid-1990’s the deregulation of the oil and gas industries allowed Enron to spend
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Impact of Unethical Behavior Article Potential acts leading to unethical practices and behavioral in accounting is evident. These acts are in violation of the Sarbares Oxley Act of 2002 (SOX). A recent article on the student website is reviewed to identify potential factors leading to unethical practices and behavior. The article analyzed is called “Becoming a More Relational Firm in the Post-Sarbans-Oxley Era”. As expressed by the article‚ the effects of SOX has been considered by companies
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Birla Sun Life Insurance 1 A Project Report On BIRLA SUN LIFE INSURANCE Submitted By ONKAR MOHOLE (67) PARAS NATH VERMA (71) SHAMKANT SONAWANE (92) SOHAM JOSHI (97) SUHAS JAMBHALE (102) YASHWANT THAKUR (118) RAHUL PATIL (121) Birla Sun Life Insurance 2 Contents Topic 1. 2. 3. 4. About Insurance Sector Insurance sector in India About Birla Sun Life Products 4.1 Asset Allocation 4.2 Shares of Funds Scheme 5. Financial Performance 5.1 Income trends 5.2 Consolidated Net Revenue
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The Impact of Unethical Behavior The profession today called accountancy and the professionals today called accountants have been in practice by other names since 4000 BC (Giroux‚ 1999). As long as commerce of any kind in any form exists‚ the profession and the professionals will continue to be in the midst of the business world quietly making innovations that change the way the amassing of wealth is recorded. Most accountants are persons of integrity and ethics. Business ethics has many levels
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CONSUMER BEHAVIOR REVIEW OF LITERATURE PAPER MARKETING 375 DEC 3‚ 2013 INTRODUCTION With the large majority of people that watch television on a daily basis‚ what better way than to advertise on television? Television advertisements are paid for by an organization (usually a business) to convey a message and to market or promote a specific product or service. These advertisements can range in length from a few seconds to several minutes and have been used since 1941
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There is one major issue that keeps individuals from purchasing Real Estate with a consumer available on the internet. The pictures are provided by the seller and their agent to make a home look bigger and better than the reality. Without being able to set foot inside the home and see with your own eyes every nook and corner of a home‚ one is unable to truly decide if a home is ideal or not. There is no trust established between buyer and seller which are essential in any purchase. With a home purchase
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studies do not assist marketers in understanding the factors on how consumers choose a restaurant. Restaurants-choice research was started to support the study of Lewis (1981) regarding restaurant advertising. In addition‚ Lewis (1981) concluded that the aspect of food is the most important factor for restaurant choice‚ which was also confirmed by Auty (1992) and Kevila (1997). Yet‚ Lewis (1981) still mentioned that when consumers made the restaurant choice‚ they seemed to process “the bundle” of
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