• Standardization Versus Adaptation in International Marketing
    Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a busin...
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  • International Marketing Study Guide
    Global Marketing Management, 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterpr...
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  • International Relations
    Govt 006 International Relations Prof. Bennett Constructivist Approaches to International Relations Constructivism (Alexander Wendt, Peter Katzenstein, John Ruggie) --builds on sociological theories --contrary to Realist views, structures are ideational or social as well as material...
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  • International Business Management
    International Business Management 1. What is international business? International business consists of business transactions between parties from more than one country. 2. What is international investment? Capital supplied by residents of one country to residents of another. 3. What is F...
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  • International Marketing
    Chapter 6: The Political Environment Global Perspective: The Banana Wars- when EU imposed quotas and tariffs that favored Caribbean and African bananas, Latin America complained of lost sales and asked America for help. They in turn imposed 100% tariffs on some European imports * No company...
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  • International Business Project
    SWEATSHOP UNION | | International Entry Strategy into the Philippines | | By: Marigold Lagsac Holden LeeJuan Carlos LopezAndrea TeladoVictor Tsang | Langara CollegeSchool of ManagementINTB 3100 – Management Issues in International BusinessHoshiar GosalFriday April 8, 2011 | Table of C...
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  • International Marketing Study Guide
    Product and Brand Decisions Basic Product Concepts -A product is a good, service, or idea -Tangible Attributes, you can touch it -Intangible Attributes, feeling you have from it -Product Classification -Consumer goods -Industrial goods Product Types -Buyer orientat...
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  • Marketing Strategy to Attract Bulgarian and International Students in Joint- Master Degree Programs “European Business and Finance” and “International Marketing” in University of National and World Economy
    International Marketing Marketing strategy to attract bulgarian and international students in joint- master degree programs “European Business and Finance” and “International marketing” in University of National and World economy Contents: 1....
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  • International Finance
    CAS EC 595 International Finance |Spring, 2010 | |Professor M. Fenollosa This is a course in international financial markets with an emphasis on foreign exchange and interest rate markets. We...
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  • Study of International Business
    The study of international business does relevance to individual no matter they are going to work in a large multinational enterprise or small firms. An international business can be defined as requires the organization to change its processes and structure to accommodate a different way of operatin...
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  • International Business Chapter 6 Quiz
    Quiz Chapter 6 1.  One of the objectives of export tariffs is to:  A. improve the efficiency of utilization of resources. B. curb the competition offered by foreign firms to domestic firms. C. reduce exports from a sector, often for political reasons. D. maintain a positive trade defici...
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  • International Marketing
    Chapter1 Strategic Orientation 1. Domestic market extension concept 2. Multidomestic market concept 3. Global marketing concept International Marketing: plan, price, promote and direct flow of (4PS), a company’s goods and services to consumers or users in MORE THAN ONE NATION for a p...
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  • Exercise International Finance
    Exercise international finance 1. The current spot exchange rate is €1,40/£ and the three-month forward rate is €1,35/£. Based on your analysis of the exchange rate, you are pretty confident that the spot exchange rate will be €1,37/£ in three months. Assume that you would like to...
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  • International Eonomics
    II. WHETHER OUTSOURCING PUTS KNOWLEDGE WORKERS AT RISKS OR NOT A key feature of global trade in the new century is the rapid growth of outsourcing (Feenstra and Hanson 2003, Grossman and Helpman 2002). And one of the contributing factors, that makes the overseas outsourcing (also called “offshor...
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  • International Finance
    IFM QUIZ 1 -Madura Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. The commonly accepted goal of the MNC is to: a.|maximize short-term earnings.| b.|maximize shareholder wealth.| c.|minimize risk.| d.|A and C.| e.|maxim...
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  • Final Review for International Business
    C1: Globalization and international business Globalization refers to the trend toward greater economic, cultural, political, and technological interdependence among national economies. Reduction of barriers to the movement of trade, capital, technology, and people. Has two facets:1. Globalization o...
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  • International Management Quiz
    _________refers to a political system in which there is only one representative party which exhibits control over every facet of political and human life. Answer Correct Answer: C. Totalitarianism • Question 2 1 out of 1 points Law that derives from English law and i...
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  • Chapter 7:International Organizaton, Law, and Human Rights
    INTERNATIONAL AFFAIRS CHAPTER 7:INTERNATIONAL ORGANIZATON, LAW, AND HUMAN RIGHTS Roles of International organizations. States work together by following rules they develop to govern their interactions, and states usually do follow these rules and they develop the habit of working through institut...
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  • International Law Notes
    Topic 2: Nature of International Law * Opinio Juries : denotes a subjective obligation. a sense on behalf of a state that it is bound to the law in question. (to establish a legally binding custom) Opinio Juris Communis: when enough states practice something over and over. (makes internationa...
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  • International Risk and Control
    Lancashire Business School AC4202 – International Financial Risk and Control Academic Year 2010-11 Tutor | Room | Tel. | E-Mail | Module leader:Fergal O’Connor | Gr032 | Please email | fo-connor1@uclan.ac.uk | LEVEL 7 A module of 20 credits --------------------------...
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