Unit4: Planning Meaning and Definition of Planning Planning is the primary function of management. It focuses on the future course of action. It specifies the objectives to be achieved in future and selects the alternative course of action to reach defined objectives. It also involves many activities like analyzing and decision making about technical‚ personnel‚ financial‚ and other elements essential to implement predetermined course of action. Thus‚ planning is mental and paper activities
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HBR Case Review: Can You Say What Your Strategy Is? David J. Collins & Michael G. Rukstad Issue: * Executives cannot articulate the objective‚ scope and advantage of their business in a simple (35 word) statement. Supported By: * Leaders assume that strategic planning process will be communicated succinctly and ensures success. Proposed Solution: * Leaders must draft a simple‚ clear‚ succinct strategy statement that everyone can internalize and use as a guiding light
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determine corporate practices and methods that will maximize the lifetime value of each individual customer to the firm Definition from Perils Article: CRM aligns business processes with customer strategies to build customer loyalty and increase profits over time. *Definition of Strategic CRM (ch. 3) -- business strategy and company-level philosophy where the knowledge about customers and their preferences have implications for the entire organization *Frameworks for CRM – Winer -Seven Steps
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THE NATURE OF STRATEGIC MANAGEMENT I. WHAT IS STRATEGIC MANAGEMENT? A. Strategic management can be defined as the art and science of formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives. 1. The term strategic management is used synonymously with strategic planning. 2. The purpose of strategic management is to exploit and create new and different opportunities for tomorrow while long-range planning tries to optimize for tomorrow
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shareholder wealth requires a decisive strategy and a well-developed plan. It allows an investor to consider financial statements and growth strategies in order to establish a course of action. Case in point‚ one major franchising international business bought a well-known global restaurant business. The risks and expected return by these two companies may affect its long-term future goals. A profitable electronics company may lose its primary supplier in a strategic takeover in the industry. In an effort
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Can you say what your strategy is? - David J. Collis and Michael G. Rukstad The authors emphasize on the importance of having a short (35 words max) company strategy‚ and communicating it to the employees. This is important to direct the companies operations in a coherent manner. The company and its employees need to know where the road is going. A strategy is not about your values of your mission‚ but simply about what your competitive game will be: what are you doing differently to your competitors
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BUSINESS PLANNING Planning is the key to any successful business. There are many different models and variations of business plans‚ so it is extremely important to choose the right one specific to the type of business. Having a business and knowing what to do with it are very separate issues and creating a well-executed business plan for the right reasons will enhance the odds that your venture will be one of the ones to succeed. “Accounting is the measurement‚ statement‚ or provision of
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How to Create a Winning Business Idea--in Six Easy Steps I often meet business founders whose minds are overflowing with brilliant ideas for new products. They seem to develop terrific new concepts every single day of their lives. They are watchful‚ always inquiring‚ perceptive and continually seeking (and often finding) the next big thing. Their never-ending challenge is to pick a winner—(only one!)–out of scores of possibilities‚ and run with it. On the other hand‚ I listen to intelligent
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PLANNING FOR SUCCSESS Planning is a key factor in the success of any business‚ and conversely‚ the failure to plan adequately is one of the fastest routes to business failure. There are many considerations that an entrepreneur must decide such as: type of business‚ legal structure‚ permits and licenses‚ market planning‚ business plan‚ location‚ organization management planning‚ business telephone line‚ mission statement‚ and a business checking account. There are many sources of information
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Management Planning Management Planning According to Halliburton.com (2013)‚ “Founded in 1919‚ Halliburton is one of the world’s largest providers of products and services to the energy industry. … Halliburton comprises 13 product service lines (PSLs). The PSLs operate in two divisions: Drilling and Evaluation‚ and Completion and Production” (para. 1-2). This is a company that needs to put the best strategic plan in place that will plan effectively for the future of the company that will make
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