• Ikea
    Question 1:   To be successful in foreign markets, an organisation needs to have a successful value proposition. What, in your view, is Ikea’s value proposition?   Question 2:   Critically assess IKEA’s choice of entry modes and into foreign markets. What are the risks and benefits of
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  • Effects of Globalization on Ikea
    Market analysis and effects of globalization on IKEA IKEA is a home products retailer with its branches spreading internationally and is privately owned. It sells furniture, Bathroom and Kitchen items and accessories in flat packs. IKEA is the world’s largest furniture sellers due to its uniqu
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  • Options for Ikea Internationalisation
    Internationalisation project IKEA enters the South American market Executive Summary In this essay, we will discuss an internationalisation option for IKEA: entering Brazil. IKEA is an established leader in the flat-packed furniture market. Its’ success is based on effectively deliver
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  • IKEA Group An Ethical Communication Analysis
     IKEA Group An Ethical Communication Analysis Sha Ma Ethical Issues in Organization Communication October 20, 2013 Background information on the organization IKEA is an International furniture company, which has...
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  • ikea
    "Ikea: How The Swedish Retailer Became A Global Cult Brand IKEA is a well-known global brand with hundreds of stores across the world. In order to improve performance, it must assess its external and competitive environment which will reveal the key opportunities to analyze there...
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  • Value Chain Management of Ikea
    IKEA Purchasing Strategy Jerry, Yeung Siu Hang TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION …………………………………………………………………………………………………… 1. Company Background & History 2. Company overview 3. Vision a
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  • E- Business of Ikea
    IKEA is a Swedish based furniture and furnishings company that sells “everything from cutlery to kitchens” (Jones, G 2007). The business revolves around the philosophy of “We do our bit, you do your bit and together we save money”. The company’s success is based on its ability to adapt to
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  • Corporate Social Responsibility : Supply Chain to Value Chain
    387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different
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  • Ikea Compare
    Standardized marketing strategies in retailing? IKEA’s marketing strategies in China, Sweden and the UK Steve Burt University of Stirling Department of Marketing, Institute for Retail Studies STIRLING FK9 4LA, Scotland, the UK. Ulf Johansson* *Contact author Department of Business Administratio
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  • Ikea Vision
    The IKEA vision is "To create a better everyday life for the many people."
 Our business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." the IKEA concept is based on the market pos
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  • Ikea
    School of Management and Economics Bachelor thesis in Marketing: FEC 399, Autumn 2005, Polina Khrennikova 841214-3748 A case study about IKEA in Sweden and Russia A company’s image in different countries. Tutor: Stig Johansson Examiner: Torbjorn Bredenlow Author: Polina Khrennikova 84
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  • Ikea
    School of Management and Economics Master Programme in Logistics Management MASTER THESIS SUPPLIER DEVELOPMENT WITHIN DYADIC RELATIONSHIPS IN THE SWEDISH FURNITURE RETAIL INDUSTRY Authors: Gesa Behrens Canan Celik Amra Kemura Tutor: Examiner: May 2006 Petra Andersson Helena Forslund Execu
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  • Ikea
    Consequences of the Loading Ledge implementation - A descriptive case study at IKEA © 2004 André Jonsson, Björn Mathiasen Lund Institute of Technology Preface This Master Thesis is the final element of our Master of Science in Mechanical Engineering, at Lund Institute of Technology. We h
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  • Case——Ikea
    IKEA: how the Swedish retailer ;: became a global cult brand A hybrid strategy (point 3 on the strategy clock - Exhibit 6.2) can be vety successful and difficult competitors to imitate. However, there is a danger that the organisation can drift into a 'stuck in the middl position - being 'out
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  • Ikea
    Organization’s History: IKEA is a private company which controlled by INGKA Holding B.V. which is a Dutch corporation. It started its business of home products’ design and sell ready-to-assemble furniture in Sweden. Its products cover every part of the home that it hopes as long as people need
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  • Marketing Strategy of Ikea Malaysia
    3.0 Marketing Actions IKEA has been done 4.1 Product Product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. According to Pan (2005) it covers more than the physical goods the company wants to sell, it is the good
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  • Strategies Adopted in the International Market the Case of Ikea in France
    School of Technology and Society BACHELOR DEGREE PROJECT Strategies Adopted in the International Market The case of IKEA in France Bachelor Degree Project in Business Administration 15 ECTS Spring term 2007 Authors: Damien BADIER and Carole ROUSSET Supervisor: Desalegn ABRAHA Examiner: Mar
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  • Ikea
    Topic of the assignment • A USA or England based organisation that has purchased a European based business. The reason for the purchase is to expand the business. Both organisations are in the same sector. Students may choose the sector. Table of Contents 1. Topic of the assign
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  • Ikea
    Operational management: IKEA case study 1.0 Introduction The company has been choosen for the case study is IKEA. This company is the largest furniture retailer in the world, and it is a privately held, international home products company that designs and sells ready-to-assemble furniture. (1
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  • Ikea Internalization
    Stakeholder management in a multicultural environment. A case-study of a global retailer entering the Russian Market. Authors: Dinara Izmaylova Federica Zuccon Supervisor: Nils Wålhin Student Umeå School of Business Autumn semester 2010 Master thesis, one-year, 15 hp DEDICATION "
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