Value Chain Management of Ikea
IKEA
Purchasing Strategy
Jerry, Yeung Siu Hang
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. INTRODUCTION …………………………………………………………………………………………………… 1. Company Background & History 2. Company overview 3. Vision and Mission 4. Key Objective to build an efficient purchasing system to maximize the profit margin
3. Related Background…………………………………………………………………………………………….
1. What is the definition of purchasing Management 2. What is the definition of Purchasing Management in retail industry 3. What is Purchasing Strategy in IKEA a) Global Sourcing b) IWAY Concept 3.2.1 .Analysis of Generic competitive strategies In IKEA 3.2.2. Cost Leadership 3.2.3. Differentiation 3.2.4. Focus 3.3 Value that IKEA creates to Customers 3.4 Competitors Analysis 3.4.1. Cost Control 3.4.2. Quality Management 3.4.3. Purchasing Strategy 3.4.4. Comfortable shopping Environment
4. Customer impact on IKEA purchasing strategy (PEST)------------------------------------------------------------ 1. Political 2. Economical 3. Social 4. Technological
5. Business progress impact on purchasing strategy-------------------------------------------------------------------- 5.1.1 Definition of Business process 5.1.2. Business process of IKEA 5.1.2.1 – Set up of IKEA retail stores 5.1.2.2 – Business process impact on purchasing strategy a) Retail store Level b) Purchasing level
6. Conclusion---------------------------------------------------------------------------------------------------------------------------------
1. EXECUTIVE SUMMARY
This report is to analysis IKEA purchasing Strategy that through the study of its business model, Analyze of its Global sourcing strategy, Generic competitive Strategy, competitor analysis. It attempts to find out what are the keynotes of its successful as well the challenges that
Purchasing Strategy
Jerry, Yeung Siu Hang
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. INTRODUCTION …………………………………………………………………………………………………… 1. Company Background & History 2. Company overview 3. Vision and Mission 4. Key Objective to build an efficient purchasing system to maximize the profit margin
3. Related Background…………………………………………………………………………………………….
1. What is the definition of purchasing Management 2. What is the definition of Purchasing Management in retail industry 3. What is Purchasing Strategy in IKEA a) Global Sourcing b) IWAY Concept 3.2.1 .Analysis of Generic competitive strategies In IKEA 3.2.2. Cost Leadership 3.2.3. Differentiation 3.2.4. Focus 3.3 Value that IKEA creates to Customers 3.4 Competitors Analysis 3.4.1. Cost Control 3.4.2. Quality Management 3.4.3. Purchasing Strategy 3.4.4. Comfortable shopping Environment
4. Customer impact on IKEA purchasing strategy (PEST)------------------------------------------------------------ 1. Political 2. Economical 3. Social 4. Technological
5. Business progress impact on purchasing strategy-------------------------------------------------------------------- 5.1.1 Definition of Business process 5.1.2. Business process of IKEA 5.1.2.1 – Set up of IKEA retail stores 5.1.2.2 – Business process impact on purchasing strategy a) Retail store Level b) Purchasing level
6. Conclusion---------------------------------------------------------------------------------------------------------------------------------
1. EXECUTIVE SUMMARY
This report is to analysis IKEA purchasing Strategy that through the study of its business model, Analyze of its Global sourcing strategy, Generic competitive Strategy, competitor analysis. It attempts to find out what are the keynotes of its successful as well the challenges that
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