| Assignment# 01Instructor: Miss Nida Aslam khanPrinciples of Marketing | Syed Aun Rizvi Mohammed ShehmirMaaz Shahid | The Pakistani brand we have selected is “OMORE ICECREAM”. The Company that produces it is Engro Foods Limited. COMPANY Engro foods are among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with the products conforming to global standards. Highly passionate about millions of people across the lengths and breadth of Pakistan
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Research Project Report (Hico Ice-cream) By Muhammad Haroon Ahmad Saad L1f02bbit2040 L1f02bbit0001 Punjab College of Business Administration University of Central Punjab Lahore‚ Pakistan Summer 2006 Research Project Report (Hico Ice-cream) BBA Program Summer 2006 Submitted To Mr. Umar R Butt Submitted By Muhammad Haroon Ahmad Saad L1f02bbit2040 L1f02bbit0001 Table of content Executive summary ………………………………………………………………….1 Hico profile …………………………………………………………………………..2 Situation
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1. A statistics professor has just given a final examination in his statistical inference course. He is particularly interested in learning how his class of 40 students performed on this exam. The scores are shown below. 77 81 74 77 79 73 80 85 86 73 83 84 81 73 75 91 76 77 95 76 90 85 92 84 81 64 75 90
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Kwality Wall’s focuses on key consumer markets (the top-20 cities) and has a three-pronged strategy in terms of availability‚ affordability and acceptability." HUL’s market share in the Rs 1‚200 crore (Rs 12 billion) ice-cream market is 9 per cent compared with 37 per cent for Amul. While HUL has focussed on cities and impulse products such as Feast and Cornetto‚ Amul has employed a bigger portfolio and has penetrated the rural market aggressively. "Ice-cream sales are purely determined by the
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2 RIVALRY 14 7.3 POWER OF SUPPLIERS 15 7.4 POWER OF BUYERS 15 7.5 THREAT OF SUBSTITUTES 15 CHAPTER 8: COMPETITOR ANALYSIS 17 8.1 COMPETITORS OF MAGNUM 17 8.2 DIRECT COMPATITOR (IGLOO QUANTA) 18 8.2.1 General Information about Quanta 18 8.2.2 Assessing Objectives of Igloo 18 8.2.3 Marketing Strategy of Igloo Quanta 19 8.2.4 PRODUCT 19 8.2.5 PRICE 20 8.2.6 PROMOTION 20 8.2.7 PLACE 21 8.3 INDIRECT COMPETITION 21 CHAPTER 9: CUSTOMER ANALYSIS 23 9.1 WHO ARE THE CUSTOMERS? 23 9.2 WHAT
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identity used in the commercial. Although exaggerated‚ most Canadian symbols used had a deeper historical and social representation. These symbols include the igloo‚ although the majority of Canadians do not live in igloos‚ they are considered important representations of the Canadian history because Canada’s native people‚ the Inuit people‚ used igloos to build shelter in Canada’s arctic 4‚000 years ago. The geese and the moose mentioned in the commercial are both considered symbols because of their connections
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gave them permission. Lastly‚ the last thing that the Innu and the Inuit have in common that I will talk about is how the Inuit and Innu’s traditional shelters suit their survival needs. The Inuit have a commonly known house that is called and igloo. The igloo is built from bricks of compacted snow built on top of each other. The Innu have a type of house that is a lodge that is built partially under ground both of these houses are built warm enough so they can stay warm at night. In conclusion‚ you
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Abstract Everyone is familiar with the term advertisement. In today’s world‚ advertisement is considered the most vital promotional tool. This term paper is going to focus on advertisement as a television commercial. Television is a very popular media by which a product or service can be introduced to the customer through . Target group of this topic obviously the mass people who are suppose to be influenced through advertisement. When a company introduces
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Economical‚ search for quality‚ health conscious. Lower class teen age segmentation: Prefer cheap price‚ do not think more about quality. Upper class teen age segmentation: Brand conscious‚ usually prefer expensive ice cream. Igloo Ice Cream Company Segmentation: Igloo ice Cream Company’s segmentation and targeting strategies are given below: Psychographic: * Social class Demographic: * Income Upper class | | | | Middle class | | | |
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Industry Analysis Overview The main objective of industrial analysis is to assess the prospects of various industrial groupings. At any stage in the economy there are some industries which are growing while others are declining‚ the performance of companies will depend among other things upon the state of the industry as a whole and the economy. If the industry is prosperous‚ the companies within the company may also be prosperous although a few may be in bad shape. The share price of the company
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