Tim Hortons Stereotypes
Tim Horton’s is known as the ultimate Canadian success story. It was founded in 1964, and it is the largest fast food chain restaurant in Canada today. Starting from one location in Ontario, Tim Horton’s now has approximately 3,665 locations in Canada and around a 1,000 in the rest of the world. Tim Horton’s commercials are known to use the “Canadian identity” to motivate consumption. Advertising has succeeded in giving Tim Horton’s symbolic meaning and now it has become a part of Canadian heritage. The commercial discussed in this paper features two guys making a Tim run, during the run, they discuss Canadian stereotypes. You can see the two guys skating and playing hockey. The commercial ends with them arriving to a Tim Horton’s shop on a
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It attempts to evoke a sense of nationalism from its audience by having them relate with the Canadian stereotypes described. This commercial has thirty seconds to successfully result in a feeling of nationalism or patriotism from the audience. It does this be relying on the visual and auditory symbols that emphasize the Canadian identity used in the commercial. Although exaggerated, most Canadian symbols used had a deeper historical and social representation. These symbols include the igloo, although the majority of Canadians do not live in igloos, they are considered important representations of the Canadian history because Canada’s native people, the Inuit people, used igloos to build shelter in Canada’s arctic 4,000 years ago. The geese and the moose mentioned in the commercial are both considered symbols because of their connections and significance in early Canadian history. The Canadian goose, along with the beaver and the moose are considered Canadian symbols because of their abundance and their role in historical representations, these animals are often found on Canadian stamps and coins. Furthermore, the mention of hockey is also important as it is Canada’s official sport and is deeply engraved in Canada’s mythology. Finally, the great outdoors is also a symbol of the Canadian identity. Canada has a lot of wide open space, coastline, lakes, mountains and a diverse geography. The discourse produced in this Tim Horton’s example is
It attempts to evoke a sense of nationalism from its audience by having them relate with the Canadian stereotypes described. This commercial has thirty seconds to successfully result in a feeling of nationalism or patriotism from the audience. It does this be relying on the visual and auditory symbols that emphasize the Canadian identity used in the commercial. Although exaggerated, most Canadian symbols used had a deeper historical and social representation. These symbols include the igloo, although the majority of Canadians do not live in igloos, they are considered important representations of the Canadian history because Canada’s native people, the Inuit people, used igloos to build shelter in Canada’s arctic 4,000 years ago. The geese and the moose mentioned in the commercial are both considered symbols because of their connections and significance in early Canadian history. The Canadian goose, along with the beaver and the moose are considered Canadian symbols because of their abundance and their role in historical representations, these animals are often found on Canadian stamps and coins. Furthermore, the mention of hockey is also important as it is Canada’s official sport and is deeply engraved in Canada’s mythology. Finally, the great outdoors is also a symbol of the Canadian identity. Canada has a lot of wide open space, coastline, lakes, mountains and a diverse geography. The discourse produced in this Tim Horton’s example is