• Your Firm Is Hiring a New Marketing Manager
    Your firm is hiring a new marketing manager and you and one of the other senior managers has been interviewing candidates. A candidate just completed the interview process and you felt that she had the skills and background needed for the position. After expressing this to the other manager he repli...
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  • A Proposal for a New Market Strategy for the Thomas Burberry London Perfume Range
    A proposal for a new market strategy for the Thomas Burberry London perfume range 1.0 Introduction The organisation I have decided to propose a new marketing strategy for is Thomas Burberry. This organisation is a distinctive luxury brand with international recognition and broad appeal. They d...
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  • Assessing Marketing Strategy of Ford
    Ford Motor Company Ford Motor Company is one of the world's largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange....
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  • Red Bull -- Research/Marketing Strategy
    Company Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over €2,6 billion (euros) in 2006 throughout the world with the help of its' 3,903 employees. The origin of Red Bull dates back to 1962 where t...
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  • Marketing Research and Strategy
    Article Review: Pursuing a Growth Strategy Introduction Marketing is an integral part of an organization. Marketing is a process for creating value in and awareness of a product or service, informing and communicating to customers about what a company offers, and engaging customer relationships t...
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  • Maytag's Marketing Strategy Plan
    Maytag's Marketing Strategy Plan If asked what you know about Maytag's marketing program, the first thing to come to mind would probably be its "lonely repairman" ad campaigns. For 35 years, those ads have helped position Maytag as a reliable brand for major appliances. Gordon Jump, an actor wh...
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  • Marketing Strategy in E-Commerce
    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries...
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  • Dell's Marketing Strategy
    Company Overview Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients....
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  • Marketing Strategy
    Marketing Paper This paper will explain the how marketing differs on a B2C site compared to a B2B site. The importance to a successful marketing strategy is a grasp of the customers and their needs, and the ability to satisfy the customers' needs better than the competition can help build an...
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  • Identify Harley Davidsons Strategy
    Identify Harley's strategy and explain its rationale. Harley is a globally recognised brand firmly associated with large motorbikes with a historic emphasis on style, individuality and freedom rather than on technology, speed or sports. From a segmentation view they belong in the heavyweight motorc...
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  • Equitech Marketing Strategy
    Mk 421 – Group Project Marketing Strategy A. In marketing the ODW software, our target market is overwhelmingly individuals in the legal field. These individuals can include lawyers and paralegals involved with organizations ranging from large legal firms to small individual practices. Due to...
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  • Marketing Implementation
    Marketing Implementation Part 1 Section 1 Bonoma: Making Your Marketing Strategy Work Effective implementation is a matter of focusing on key areas of company structure and managers' skills. Purposes of the article are to explain and help in diagnosing and solving marketing implementatio...
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  • 3g Mobile Telcoms Marketing Study, Industry Overview
    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication serv...
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  • Marketing Mix of Shading Technology Products:
    Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house price...
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  • Dutch Boy Paints Marketing Plan for Puerto Rico
    Table of Contents I. Executive Summary 3 II. Marketing Plan 4 A. Situation Analysis 4 B. Environmental Analysis 8 C. Objectives 10 D. Marketing Strategy 11 E. Action Programs 18 F. Budgeting 22 G. Resources 25 H. Controls 25 I. Contingency Planning 27 III. Information Sourc...
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  • Marketing
    Strategic planning is a vital component to any business' future prospects. The Strategic Planning process is a proactive method that enables the organization to take a long term approach at managing growth. The strategic planning process must provide the company's decision makers with enough infor...
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  • Wal-Mart: Success in Marketing
    As an avid shopper and consumer that frequents Wal-Mart, I chose to do my paper on the Wal-Mart Corporation to explore their marketing strategies and their efforts to compete in today's economy. Our economy, which is characterized by sophisticated technology and global communication, demands a grea...
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  • Marketing Plan
    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Mar...
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  • Marketing Plan for Amazon.Com
    Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of marketing...
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  • Marketing Plan for Fitness Center
    Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more...
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