REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. But often‚ rural marketing is confused with agricultural marketing – the latter denotes marketing of produce
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existence of the distinct discipline of rural marketing. Consequently‚ two schools of thought emerged. The first school belived that the products/services‚ marketing tools & strategies that are successful in urban areas‚ could be transplanted with little or no more modifications in rural areas. However‚ the second school saw a clear distinction between urban & rural India‚ & suggested a different approach‚ skills‚ tools & strategies to be successful in rural markets. What differentiates
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The Major Problems of Historical Research By Adeyemi Balogun Sharapha In the conduct of historical research‚ the research student faces many problems which include choice of topic‚ funding‚ language barriers‚ source problems to mention but a few. The first problem which a historical researcher might face is that of choosing topic. It is a common phenomenon especially for a young researcher to jump at an attractive topic without knowing the rigors involved in researching
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New performance management system and the performance improvement process Performance Measurement Systems: 1.0 Introduction There are 3 charts in this section Chart 1.1: This is a general introductory chart which has been tailored for measurements to demonstrate that a balanced scorecard is an integral part of business planning and strategy This chart emphasizes that strategy implementation must be top-down and a good measurement system is a powerful tool for achieving this. It also shows how
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ARTICLE RESEARCH ARTICLE Problems and Prospects for Marketing of Rural Products : An Empirical Study of Tribal Regions (India) 1 Shubangi Rajput*‚ 2Bharat Siddhartha and 3Sanjeev Shukla ABSTRACT Purpose – The paper seeks to review problems and prospects of marketing of rural products. Design/Methodology/Approach – Reviews relevant academic literature and primary data collection and analysis of rural producers of tribal region i.e. south Rajasthan regarding problem undertaken for the study
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Identify and explain the major stages of group development in five or more paragraphs (p.223-236 Chapter: 10) The major stages of group development are: Forming‚ Storming‚ Norming‚ Performing‚ and Adjourning. The theory of these words symbolizing the stages of group development were based upon Tuckman’s (1965) model‚ which has been widely accepeted throughout the years. Further more‚ Wheelen and Hochberger (1996) was able to conduct research that proved Tuckmans theory on the stages of group development
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Table of Contents 1‚2 Basic details…………………………………………………………………3 Introduction…………………………………………………......................4 1. Dell Products and Services……………………………………………..4 ➢ Mobility…………………………………………….......................4 ➢ Desktop PCs………………………………………………………..5 2. Features of Dell’s……………………………………………................5 3. Dell’s Unique Selling Point…………………………………………….6
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Major Problems Faced by Indian Agriculture The major problems confronting Indian agriculture are those of population pressure‚ small holdings‚ depleted soils‚ lack of modern technology and poor facilities for storage. (a) Population Pressure: India has a huge population of over one billion and it is increasing at a very fast rate. According to 2001 census figures the over all density of population is 324 persons per sq. km. This is likely to increase further in future. This has created great demand
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10 Major Agricultural Problems of India and their Possible Solutions 1 of 16 http://www.yourarticlelibrary.com/agriculture/10-major-agricultural-pro... 10 Major Agricultural Problems of India and their Possible Solutions by Puja Mondal Agriculture French Agro Suppliers Equipment & Manufacture Expertise Find Out Our Solutions ! Some of the major problems and their possible solutions have been discussed as follows. Indian agriculture is plagued by several problems; some of them are natural and
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