Environmental Factors Paper For this final individual paper‚ I will use The Coca-Cola Company as my organization to identify the environmental factors that affect this company’s global and domestic marketing decisions. Addressed within this paper will be the high-level of domestic and global environmental factors that may have an impact on Coca-Cola’s marketing decisions and the impact of technology on the company’s marketing decisions as well. I will conclude this paper by analyzing the importance
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Running head: CITIGROUP: GLOBAL AND DOMESTIC ENVIRONMENTAL FACTORS CitiGroup: Global and Domestic Environmental Factors - University of Phoenix MKT 421 Marketing Professor Smith March 1‚ 2009 Global and Domestic Environmental Factors Like any global organization doing business today; CitiGroup is feeling the pressure of an increasingly difficult business climate. Economic environmental factors caused by the mortgage crisis have taken their toll on Citi‚ both domestically and abroad
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Global and Domestic Marketing There are many external environmental factors that marketing. Political‚ cultural and technological factors are several that affect marketing decisions on a domestic and a global scale. A company can gain valuable incite on the factors effecting their business through an external environment analysis. An analysis of the target market for a company’s goods or services can provide understanding of environmental factors that need to be addressed for a products success
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Final Marketing Plan Resources: Marketing Plan: Phase I Paper‚ Marketing Plan: Phase II‚ Paper‚ Marketing Plan: Phase III Paper Use the Marketing Plan Outline listed on the student website as a guide. Write a 6‚300- to 7‚000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Add the following information to your paper Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing
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Environmental Factors Paper University of Phoenix Christy Holley Environmental Factors for PepsiCo PepsiCo‚ one of the leading beverage and snack companies in the United States and abroad‚ is affected by both global and domestic environmental factors. These factors‚ along with changes in technology‚ all impact and shape the organization and affect marketing decisions. The article “PepsiCo Pops for China‚” written by Ruthie Ackerman and published by Forbes.com‚ reviews Pepsi’s decision to invest
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Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology‚ demographics‚ government‚ culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the
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Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years‚ target audiences‚ spending and profit margins and eventually how to achieve the companies’ ultimate goals. Advanced planning gives a number of advantages: Helps coordinate activities Helps prepare for emergencies Gives activity continuity Integrates functions
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Wholesale CorporationEnvironmental factors consist of all the factors and activities which have a considerable impact on the running of the business. Environmental factors have a powerful impact on the normal functioning of the any business‚ especially in the marketing decisions (Pagell & Halperin‚ 2000). These factors pose challenges and threats to the success of any business. In order to deal with such environmental factors a firm should enhance its core competencies and make sound strategies (Staff
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Marketing Environmental Factors FedEx Corp is the world’s biggest express transportation company. They generate over $20 billion in annual revenue. FedEx Corp is the largest provider of e-commerce and supply chain management. The company offers business solutions through a network of subsidiaries that operate independently. These businesses are FedEx Express‚ the worlds biggest express transportation company; FedEx Ground‚ Americas second biggest provider of small package delivery; FedEx Freight
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Environmental Factors and Marketing Decisions: Starbucks Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors
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