10/3/2012 Corporate Social Responsibility Introduction: A Stakeholder’s Perspective Perspective Recent Business Incidents for Deliberation – 1 • Toyota: http://www.youtube.com/watch?v=qNm-h9FbJg&feature=channel • The Octopus: http://www.youtube.com/watch?v=o30eVK1C1C0 • Cafe de coral: http://www.chinadaily.com.cn/hkedition/201011/04/content_11499922.htm • Minimum Wages ▫ http://www.youtube.com/watch?v=Wnwck09iBdU&feature=fvsr • Cafe de Coral ▫ http://www.youtube.com/watch?v=BG47rvQVP0A&feature=fvsr
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GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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factors‚ concepts‚ and issues regarding corporate social responsibility of business organizations. Foreign Literature Corporate Social Responsibility (CSR) is a critical issue across Asia. From local companies to multi-national conglomerates‚ how successfully business interacts with its environs and community is of supreme importance. As early as 1969‚ corporations have been paying attention to their impact on the local community and the world. Arising from the social justice movement of the
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SIXTH FRAMEWORK PROGRAMME PRIORITY 7 ‘Citizens and Governance in a Knowledge Based Society’ Understanding and Responding to Societal Demands on Corporate Responsibility (RESPONSE) Contract no.: PL 506462 Final Report DRAFT – Comments Welcome RESPONSE RESEARCH TEAM: Maurizio Zollo‚ INSEAD‚ Academic Director‚ MC chair Valeria Berchicci‚ INSEAD Adri Tolstrup‚ CBSc Lourdes Casanova‚ INSEAD‚ MC member Katrine Goul Dueholm ‚ CBS Donal Crilly‚ INSEAD
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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1. Introduction ........................................................................................................2 2. The stance of Pfizer ............................................................................................3 2.1 Theories of corporate social responsibility and ethics ...................................3 2.2 Pfizer ’s stance on CSR and ethics ..................................................................4 Bribery of Big Pharma ’s ....................
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Summary While there is no universally accepted definition of Corporate Social Responsibility‚ it is usually described in terms of a company considering‚ managing and balancing the economic‚ social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company‚ rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts and maximize their
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Corporate social responsibility (CSR) is an increasingly important issue for all businesses around the world. CSR covers economic‚ legal‚ ethical‚ and philanthropic responsibilities of firms. Explain the factors that may motivate an MNE to adopt CSR in its international business strategy and operations. How might the country context influence the types of CSR initiatives undertaken? Support your answer with real world examples or cases. Introduction In the beginning of the 1980s state and
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Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as‚ if adopting the framework of corporate social responsibility would yield positive improvements for those organisations. The purpose of this essay is to research the notion of CSR and uncover its true framework and outline what social
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