CUSTOMER RELATIONSHIP MANAGEMENT – BECAUSE OUR BUSINESS IS ABOUT GROWING TOGETHER CASE STUDY: ICICI BANK RETAIL MANAGEMENT BY AKANKSHA CHOUDHARY 088503 BMS III‚ 6TH SEMESTER ST. FRANCIS DEGREE COLLEGE FOR WOMEN 2010-2011 CHAPTER OF CONTENTS 1. Introduction 2. Customer relationship 3. Origin of customer relationship management (CRM) 4. Features of CRM 5. Perspectives of CRM 6. Customer relationship measurement 7. Types of CRM systems 8. Scope of CRM
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1.1 Introduction Modern commercial banking‚ in its present form‚ is of recent origin. Though bank is considered to be an ancient institution just like money. Its evolution can be traced in the functions of money lender‚ the goldsmiths and the merchants. A bank has been often described as an institution engaged in accepting of deposits and granting loans. It can also be described as an institution which borrows idle resources‚ makes funds available to. It does not refer only to a place of tending
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formed. Basic information of icici bank (Industrial Credit and Investment Corporation of India Bank): ICICI Bank was established by the Industrial Credit and Investment Corporation of India‚ an Indian financial institution‚ as a wholly owned subsidiary in 1994. The parent company was formed in 1955 as a joint-venture of the World Bank‚ India’s public-sector banks and public-sector insurance companies to provide project financing to Indian industry.[10][11] The bank was initially known as theIndustrial
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Strategic Analysis of ICICI Bank and its comparison with HDFC Bank 1|Page Contents Profile of the banks……………………………………………………………………………………….3 Financial Analysis of the two banks …………………………………………………………………... 4 Growth Strategies that ICICI bank can adopt…………………………………………………………9 Strategic Analysis………………………………………………………………………………………..10 Recommendations……………………………………………………………………………………….13 2|Page 1. Profile of the banks ICICI Bank ICICI Bank is India’s second-largest bank and offers a wide
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Project Report On “Credit Risk Management Strategies For Home Loan in ICICI Bank” Jabalpur Submitted ToDirector-Dr. Anil Kumar Dhagat Gyan Ganga College of Technology‚ Jabalpur Project Guide Dr. Anil Kumar Dhagat Submitted By- Sohit Gupta Enrolment No. - AW/3802 ACKNOWLEDGEMENT Working in this Project has been a great Learning experience for me. This report gives immense pleasure to express sincere and heartfelt gratitude toward faculty guide Dr. Anil Kumar Dhagat whose
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Project on S.W.O.T. analysis of ICICI BANK. INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA. INTRO: The Bank went on to cross-sell and up-sell its products aggressively‚ growing into India’s second largest bank. But ICICI was not only looking at banking. In 1993‚ the company set-up ICICI Securities and Finance Company Limited in a joint venture with JP Morgan‚ and the same year‚ it set up ICICI Asset Management Company. This was the just the beginning; several
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MERGER OF THE BANK OF RAJASTHAN LIMITED WITH ICICI BANK The Bank of Rajasthan Limited (Bank of Rajasthan)‚ a banking company incorporated within the meaning of Companies Act‚ 1956 and licensed by Reserve Bank of India (RBI) under the Banking Regulation Act‚ 1949 was amalgamated with ICICI Bank Limited (ICICI Bank/the Bank) with effect from close of business on August 12‚ 2010
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MINOR PROJECT REPORT ON THE STUDY OF ANALYSIS OF FINANCIAL STATEMENT OF ICICI BANK [pic] Submitted in the partial fulfillment of required for the award of degree of Bachelor of Business Administration. Submitted By: Akanksha Jain ENROLL No- 001 /KRCHE /BBA(B&I)/2006 Under the guidance (MR. A. Lenin Jothi) ( Mrs. Madhu Arora) KASTURI RAM COLLEGE OF HIGHER EDUCATION (AFFILATED TO GURU GOBIND SINGH UNIVERSITY‚ DELHI) ACKNOWLEDGEMENT Getting a project ready requires the work and effort
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Bank Profile Established in 1994‚ ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade‚ the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches‚ 3300 ATM’s and a 3200 seat call center (as of 2007). The hallmark of this exponential
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analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank
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