Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo Unilever Ice-cream division Plans for changes in marketing and brand strategy Ice cream market has several features that determine a constant need of change and innovation. Unilever marketing measures should move in parallel or anticipating these kind of major changes. Firstly‚ to create and deliver superior costumer value‚ satisfing costumers who stay loyal and buy more. Secondly‚
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important for my analysis. Furthermore‚ I conducted a field research in an attempt to understand consumer habits‚ tastes and price sensitivity when it comes to ice cream. Moreover‚ I went through relevant literature about marketing strategy and case studies of international ice cream brands in order to get an idea of how a successful ice cream company operates abroad. It was obvious from the findings I got from my management research that this is a company that operates from “gut-feeling”
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Introduction The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia’s most famous and admired companies‚ both because of its entrepreneurial success and socially progressive vision. In its present form‚ it was incorporated on the basis of Frozen Products Plant No. 8‚ which was set up 65 years ago with support from Anastas Mikoyan‚ a popular and influential political figure. The company manufactures products
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network‚ competitive market positioning and branding politics optimization. So‚ we have found 4 conceptions : Simplifying brand line‚ Organizational structure modifying‚ distribution network development‚ competing with regional ice-cream producers‚ Opening a “pilot” ice-cream café. Each of these help to solve case questions. Brand line simplifying plan and Organizational structure modifying •Analysis and excluding from production line the less profitable or unprofitable commercial grade in
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to know you phase as quickly as possible so they can get on with the main focus of the meeting. Add an ice breaker game to your meeting‚ party or event and you’ll have your participants chatting and getting to know each other in no time. An ice breaker game is a brilliantly useful way to “break the ice” quickly‚ and rapidly moves people through that awkward getting to know you phase. An ice breaker game can bring fun and energy to an otherwise tense situation. It brings people to the same level
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outside and try fishing in a whole new way through the ice! Ice fishing action can be fast and furious when winter seals the lakes under ice. Best of all‚ there are no mosquitoes or flies to "bug" you. Now winter fishing can be as just as much fun as warmer weather fishing‚ I want to tell you the essentials you are going to need to for Ice Fishing. I want to tell you about Ice Safety‚ Equipment‚ and Shelters. Once you have made sure the ice is secure enough to go out on‚ you’re going to want to
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third largest ice field in the world and how the snow falls and become a part of the ice fields. Both were very interesting and provided me with a better understanding of glaciers and how they can support and sustain many communities around the world and the connection to global warming. What really caught my attention when the clips also tells you that the ice is trans-parent and reflects blue light and absorbs all other colors. Yet it tell you about other colors you only see the blue ice. The park
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their work responsibilities. II. Objectives * To maintain an effective Quality Assurance System complying with International Standard ISO9001 (Quality Systems) . * To achieve and maintain a level of quality which enhances the sweet potato ice cream reputation with customers. * To ensure compliance with relevant statutory and safety requirements. III. Quality Management System QUALITY SYSTEM The Quality Assurance System applies to all activities of the
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of the Ice Cream Industry The Canadian demographic for ice cream has been a constant presence of a sweet treat on a hot summer day. Thankfully‚ Canadians love ice cream‚ and enjoy it all year around. But‚ just who is enjoying this delicious milky treat‚ and what opportunities and threats does that leave the ice cream industry with? Opportunities Canadians have loved ice cream for centuries‚ and it shows today as children as young as ages 2-12‚ and folks as mature as 75 and up love ice cream. (Canadians
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DRY ICE Introduction The topic I have chosen to write this report on is dry ice (also known as liquid nitrogen). This topic has quite an interest to me in a sense that I am curious about the dry ice as a whole. I have seen it being used but always thought about the manufacturing behind it. I am hopeful in finding out information such as what exactly dry ice is‚ how the dry ice is made/formed‚ what it has use for‚ and who was behind the making or discovery of dry ice. Some questions that I
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