IBM CASE STUDY - DECADE OF TRANSFORMATION The IBM’s rise to the top and its abrupt fall followed by its decade of transformation‚ boldly highlights the importance of a solid strategy IBM was the synonym for greatness and profitability during early 1990’s but the lack of company’s ability to foresee into the future & its internal issues cost the company bigtime.It registered its first loss during 1991 mainly due to its inability to adopt to the customer centric PC industry. Phase 1: Incremental Improvement
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the accelerating media industry‚ discovering relevant business insights within the chaos of available information can lead to substantial competitive advantage". 2. Explain why it might be useful to have detailed Web site metrics like those IBM provides. It is helpful to have detailed Web site metrics because it allows the company to see customer behaviors and in turn be able to make business decisions based on the data. Collecting data‚ connecting the data together and leveraging it. That
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ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff ’s matrix provides a very simple but very effective focus for considering different options for growth‚ and
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The Wisdom of My Crowd: Motivation and Audience in Enterprise Social Tagging Jennifer Thom-Santelli Cornell University‚ HCI Group 301 College Avenue Ithaca‚ NY USA 14850 +1 607 255 7826 Michael J. Muller IBM Research One Rogers Street Cambridge‚ MA USA 02142 +1 617 693 4235 jt17@cornell.edu michael_muller@us.ibm.com ABSTRACT Social tagging systems allow users to share resources categorized according to community-generated tags. These systems serve to organize personal information
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Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration 4. Product Development 5. Market Development 6. Diversification 7. Limitations of the Ansoff matrix 8. Other analytical tools and techniques 9. Conclusion 10. References Introduction
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SUBMITTED BY: SWATI AGARWAL ROLL NO-01 PGDB-IB STRATEGY CASE STUDY: IBM Q1. Outline the relevant trends in IBM"s external environment which could have prompted its then CEO to consider long term changes in IBM’s business portfolio. Ans.) IBM’s CEO Samuel J. Palmisano‚ was considering a change in long term change in business portfolio in terms that instead of just using in-house resources for merely selling and servicing technology‚ they could help big conglomerates
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The Matrix The matrix will forever hold a place as one of my favorite childhood movies as the action and computer generated imagery back in 99’…were ahead of its time. Today‚ I’m twenty years old‚ in college and assigned to re-watch this bad-ass movie and utilize my mature adult intelligence to “critically” think about the socially constructed reality at a college level. Therefore‚ I shall proceed to say that after watching the Matrix‚ the movie pertains to the socially constructed reality as a
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CHAPTER 1 - GLOBALIZATION โลกาภิวัตน์ (Globalization) คือ ผลจากการพัฒนาการติดต่อสื่อสาร การคมนาคมขนส่ง และเทคโนโลยีสารสนเทศ อันแสดงให้เห็นถึงการเจริญเติบโตของความสัมพันธ์ทางเศรษฐกิจ การเมือง เทคโนโลยี สังคมและวัฒนธรรมที่เชื่อมโยงระหว่างปัจเจกบุคคล ชุมชน หน่วยธุรกิจ และรัฐบาล ทั่วทั้งโลก ซึ่งทำให้เกิดกระบวนการที่ประชากรของโลกถูกหลอมรวมกลายเป็นสังค มเดี่ยว ประกอบด้วย 2 ชนิด คือ Globalization of Markets และGlobalization of Production Globalization of Markets คือ การที่ตลาดในโลกมีความคล้ายคลึงกันมากขึ้น
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the consumers and the organisation (‚ 2006). This paper discusses the contributions of the Ansoff Matrix in strategic marketing management. There are different types of strategies used by business in identifying their market. There is the SWOT Analysis‚ in which it identifies the strengths‚ Weaknesses‚ Opportunities and Threats of the target market. Another is the BCG Product Portfolio Matrix which is used by businesses with multiple portfolios or product lines in examining the products
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In mathematics‚ a matrix (plural matrices) is a rectangular array of numbers‚ symbols‚ or expressions‚ arranged in rows and columns.[1][2] The individual items in a matrix are called its elements or entries. An example of a matrix with 2 rows and 3 columns is Matrices of the same size can be added or subtracted element by element. But the rule for matrix multiplication is that two matrices can be multiplied only when the number of columns in the first equals the number of rows in the second. A
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