Individual report (20%): What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be précised. - Length is 2‚000 words (1‚800 to 2‚200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report.
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Ryanair Marketing Mix Product or Service. - Low cost‚ no frills air travel to European destinations. - No free food or drink onboard. You buy them onboard‚ or you don’t. You can take your own food and drink. - The company has deals with Hertz car rental‚ and a number of hotel businesses‚ phone cards and bus tickets. Ryanair takes a commission on ’up selling’. About 16% of profit is made this way. Price - Ryanair has low fares. -70% of seats are sold at the lowest two fares. 30% of seats
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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Sun Yat-Sen University Strategic Management Professor: Richard Lihua Individual Reflection Date:April 13‚ 2013 Student: Wu Yanfei (12211208) 1 目录 1. Knowledge Reflection ........................................................................ 3 2. Individual Experiences on Strategic Management Reflection ............. 6 3. Future Expectations ........................................................................... 7 2 1. Knowledge Reflection Strategic Management is the
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The reward system that exists in any given workplace is affected by physiological needs‚ psychological needs as well as social needs in different ways. For instance‚ physiological needs are the most fundamental needs for human and they include air‚ food‚ water and sleep. The reward system in the workplace is influenced by all these needs because they must be considered. Employees may be given food‚ water‚ clean air and places to sleep as part of rewarding them. Similarly‚ psychological needs have
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An effective employee reward system for a human services organization should contain items that are acceptable by both the employer and employees. Reward systems are made for both the employee and employer because happy employees make a productive work environment which makes the employer happy. An effective system will have item that are worth going for‚ which makes the employee more motivated‚ to do his best work. The employees are almost guaranteed to work more effectively with the right incentives
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REWARD SYSTEM One of important attributes of work organization is the ability to give reward to their members. Pay‚ promotions‚ fringe benefits‚ and status symbols are perhaps the most important rewards. Because these rewards are important‚ the ways they are distributed have a profound effect on the quality of work life as well as on the effectiveness of organization. Organization typically rely on reward system to do four things : 1. Motivate employees to perform effectively. 2. Motivate
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Amanat International Airport‚ Chittagong. On 17 June 2009‚ Beximco Group bought a stake in GMG Airlines and has injected cash in the airline. * Sources of THE REPORT This is an assigned project of the course “Human Resource Management” on “PRACTICES OF HUMAN RESOURCE MANAGEMENT IN GMG Airlines Ltd.: RECRUITMENT AND SELECTION‚ TRAINING AND DEVELOPMENT” the aim of which is to enable us to learn about an HR activity‚ in practice and to use our HR knowledge to offer some evaluation of
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