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    Pricing Strategy of Apple

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    of $599 in the United States‚ the iPhone was one of the most anticipated electronic devices of the decade. Despite its high price‚ consumers across the country stood in long lines to buy the iPhone on the first day of sales. Just two months later‚ Apple discontinued the less-expensive $499 model and cut the price of the premium version from $599 to $399. Target Group A study conducted by Rubicon (2008) on iPhone users indicates that 50% of the surveyed users are age 30 or younger. Most of the

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    Apple’s mission statement? Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store‚ and is defining the future of mobile media and computing devices with iPad. Vision Statement Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal

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    Microsoft vs. Apple

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    for the user. The first and most important decision you need to make is between Microsoft and Apple. Both are excellent brands but one might fit the individuals needs more than the other for different purposes. There are many different needs for computers and the right brand or the better brand in some cases might differ on what the need is at the time. The biggest difference between Microsoft and apple is user friendly interface. Microsoft created by Bill Gates was has a very user friendly program

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    Samsung vs Apple

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    SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and Apple are the two biggest smartphone companies with a combined market share of more than half the global smartphone market. Every year both the companies bring in new innovations in their smartphones‚ which greatly increases their smartphone sales. But in today’s market where there is cut throat competition it is given that each company will try to outdo the other in every possible manner. Hence I would like to discuss the fierce battle raging

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    Apple: Financial Results

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    Apple Reports Second Quarter Results Best March Quarter Revenue and Earnings in Apple History CUPERTINO‚ California—April 22‚ 2009—Apple® today announced financial results for its fiscal 2009 second quarter ended March 28‚ 2009. The Company posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion‚ or $1.33 per diluted share. These results compare to revenue of $7.51 billion and net quarterly profit of $1.05 billion‚ or $1.16 per diluted share‚ in the year-ago quarter. Gross

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    Steve Jobs - Leadership at Apple Inc. Organization Synopsis by Mette Sophia Schophuus Katrine Nordby Larsen Maria Nissen Homann EOK XB CBS - Christian Warming December 12th 2011 Number of characters: 11.114 Table of Contents The successful electronic company Apple Inc. has during the last decade grown from being a company almost insolvent to being a worldwide brand. They have succeeded in creating best-selling products that combine software and hardware

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    Apple Labor Issues

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    Cited: 1.) Twomey‚ David.Business Law.Mason:Southwestern.2011.Print 2.) Chang‚ Gordon.”Suicides at Apple Supplier in China”.Forbes.com.May28‚2012. 3.) Pague‚ David.”What Cameras Inside Foxconn Found”.New York Times. February 23‚ 2012. 4.) Moore‚ Malcom.”Apple Child Labor Issues Worsen”.The Telegraph.February 15‚ 2011

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    Apple vs Microsoft - 1

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    LEGAL ASPECT OF MANAGEMENT LEGAL ISSUE BETWEEN APPLE AND MICROSOFT FOR USE OF CERTAIN ELEMENTS OF GRAPHICAL USER INTERFACE UNDER GUIDANCE OF MANEESH YADAV BY ASHISH KUMAR SECTION- A JL12PGDM042 Full case name - Apple Computer‚ Inc. v. Microsoft Corporation and Hewlett-Packard Co. Date decidedSeptember 19‚ 1994 Apple Computer‚ Inc. v. Microsoft Corporation‚ was a copyright infringement lawsuit in which Apple Computer‚ Inc. (now Apple Inc.) sought to prevent Microsoft and Hewlett-Packard from

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    Samsung vs. Apple

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    In past two years‚ Samsung and Apple‚ the two leading companies have been in tough competition with each other for better technology. The competition has existed for providing more advanced phone sets‚ laptops and other technological products. More recently the competition of technology has shifted to tablets‚ which is currently more in demand by the end users. Both companies are always pushing their best to provide customers with more advanced systems and capture the maximum customer base. Although

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    Google, Microsoft & Apple

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    Google failures. GOOGLE ANSWERS. In competition with Yahoo! Answers‚ Google created Google Answers a program which goal was to answer all kind of questions users could have. The program counted with a team of researchers guaranteeing correct‚ quality answers‚ despite this‚ users favored Yahoo!’s. WHY? First mistake Google made was charging clients for posts. People didn’t want to pay when they could use Yahoo‚ which is totally free‚ although their answers don’t have the same quality as the ones

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