Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David
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CAN COMPETITIVE ADVANTAGE BE SUSTAINABLE? As worldwide markets continue to converge through the growing phenomenon which we know as Globalisation‚ competition is becoming more stubborn and fiercer than ever before. Indigenous companies are now faced by emerging foreign competitors‚ rivals that have arrived on foreign shores equipped with deeper knowledge‚ broader competencies and richer resources than that of their indigenous counterparts. In addition to the knock-on effects that Globalisation
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CONISDERATION 1) What are the advantages and disadvantages of going public? 2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public‚ particularly at the time they did‚ a good idea for JetBlue? * What do you believe JetBlue stock is really worth? *
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........... Producing sustainable competitive advantage through the effective management of people* Jeffrey Pfeffer Executive Overview Achieving competitive success through people involves fundamentally altering how we think about the workforce and the employment relationship. It means achieving success by working with people‚ not by replacing them or limiting the scope of their activities. It entails seeing the workforce as a source of strategic advantage‚ not just as a cost to be
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Strength is basically what a company or a firm is good at or does better in order to be more efficient. And it might not necessarily be a competitive advantage but it becomes a basis to develop sustainable competitive advantages. Firms can assess which strengths have potential to be sustainable competitive advantage. A competitive advantage is what enables a business organization to thrive and to offer a superior service over and above its competitors. It is the objective of strategy and it is also
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2 d) Social responsibility is a key component that dove thrives to achieve. Dove’s main goal is to establish a community with their various ways of promoting self-esteem‚ such as the Dove Sleepover for Self-Esteem and workshops. D) The company structure Unilever Leadership Executive (ULE) * Responsible for managing profit and loss‚ and delivering growth | Executive directors * Board of directors | Non-executive directors * The independent element in Unilever’s governance | Senior corporate
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In honolulu now‚ i think that the traffic is a huge problem‚ people in many places could not grt to places on time‚ because of the traffic. The is too much cars and too less road. "Rush hours and weekends where there is an event of some kind going on – are a real nightmare and you’ll not want to live far from where you work unless you live in downtown and work in Kapolei or somewhere else there is no traffic. Traffic goes toward the downtown and Waikiki areas in the morning and away during evening
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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I. Case Problem: The Hands-On CEO of JetBlue The first thing you notice when getting on board is the new car smell. “No wonder” says the flight attendant hearing your remark. She points to a metal plaque n the doorway rim that says the Airbus A320 was delivered 1 month ago. Other notable features are the free cable on your personal video screen and the leather seats. Flight attendants are trained on how to give service with a retro flair. All attendants have to learn to strut proudly‚ as if
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Case 8: Sustaining Competitive advantage Question 1: What are the isolating mechanisms preserving Wal-Mart’s competitive advantage in the US market? (use readings case 7) Sam Walton was the founder of Wal-Mart. Sam had the idea of reaching small towns in rural areas where the people had to travel many miles to do their shopping. This was a big market that was initially ignored by the major players before Wal-Mart. Eventually Wal-Mart grew to become market leader among the US discount department
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