BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report will benefit. Objectives
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The Dell Promotion and Price Paper Michael Kunkel University Of Phoenix MKT 421 Robert Walker 01/09/06 The Dell Promotion and Price Paper Promotion is the most important component in the 4 P’s‚ so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today’s paper I am going to start off by discussing some
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Running head: CONSUMER BEHAVIOR POSTPURCHASE Consumer Behavior Post Purchase Amy Wofford MAN 105 March 6‚ 2015 Instructor Johnson Abstract The process of buying does not end after the purchase of a good or service. The consumer’s post purchase assessment is directly affected by the pre purchase assumptions‚ before purchase search‚ and the confidence about the product Consumer Behavior Post Purchase The process of buying does not end after the purchase of a good or service. The consumer’s
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ATTITUDE ON PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS To analyze the influence of consumer’s attitude on purchase behaviour towards green products‚ the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products Consumer’s Attitude Regression Coefficients t-value Sig Constant 33.708** 19.019 .000 I like the idea of green products (X1) .361 1.490 .137 I am favourable for green products (X2)
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MKT 2054 CONSUMER BEHAVIOUR NAME: DARREN GOH KIET LOONG (12037693) POH JIN LI (12006185) THANUJAA SALIM RAJ (11034949) YEE YONG ZHENG (11028412) TITLE: INFLUENCES ON THE CONSUMER DECISION PROCESS DEADLINE: 1st OCT 2014 Table of contents Introduction 3 Consumer decision process 3 Buying a smart phone 4 One major self-factor influence 5 One major external factor influence. 6 Marketer’s strategy 6 Buying a hair care product 7 One major self-factor influence 9 One major external
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in the price level‚ measures how much more expensive a set of goods and services has become over a certain period‚ usually a year. Consumers believe that low stable and predictable inflation is best for economy‚ too high and too low are not good. Measuring Inflation: To measure the average consumers cost of living‚ government agencies conduct household surveys to identify a basket of commonly purchase items and then track the cost of purchasing this basket over time. Consumer Price Index:
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The consumer price index or CPI is a more direct measure than per capita GDP of the standard of living in a country. It is based on the overall cost of a fixed basket of goods and services bought by a typical consumer‚ relative to price of the same basket in some base year. By including a broad range of thousands of goods and services with the fixed basket‚ the CPI can obtain an accurate estimate of the cost of living. It is important to remember that the CPI is not a dollar value like GDP‚ but instead
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Consumer Price Index The Consumer Price Index (CPI) is a measure of change in prices over a period of time. The CPI is made up of a fixed basket of goods that is used to determine one’s CPI. The basket of goods consists of services and goods like food‚ education‚ transportation‚ apparel‚ housing‚ and beverages. Some examples of these goods are cereal‚ milk‚ cheese‚ prescription drugs‚ jewelry and new vehicles (“Consumer Price Index” 2010). The basket of goods are reviewed every ten years‚ which
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New Series of Consumer Price Index Numbers for Industrial Workers on base 2001=100 1. OBJECTIVE Labour Bureau‚ since its inception‚ has‚ inter-alia‚ been entrusted with the responsibility of compilation and maintenance of the Consumer Price Index Numbers for Industrial Workers (CPI-IW). The CPI-IW purports to measure the temporal change in the retail prices of fixed basket of goods and services being consumed by the target group i.e. an average working class family and thus‚ is an important
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Case Analysis – Giant Consumer Products 1) Using data in Exhibits 1 & 4 develop solution templates in Exhibit 3 for Sanchez. From the table above‚ it is clear that the impact of a promotion cannot be considered in isolation. On the whole‚ the promotion has resulted in a loss instead of a profit for the Dinardo range of products. Considered in isolation a promotion on Dinardo 32 may look attractive but overall it’s a loss-making proposition. 2) Do you advise Sanchez to run
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