Customer Analysis Customer analysis is an important and critical section in the company business plan or marketing plan. The analysis is using to identify the target customer‚ make the strategic and ascertains the needs of these customers‚ and specifies the product that satisfies these needs. The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers‚ therefore the company can increases the sales and grow
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measurement of customer satisfaction Ï Ingrid Fecikova  The author Ï Ingrid Fecikova is a Lecturer at the Technical University of  Koice‚ Slovakia. s Keywords Customer satisfaction‚ Measurement‚ Customer retention‚ Customer loyalty‚ Profit Abstract Customer satisfaction (CS) has become an important issue for commercial and public service organisations. Companies win or lose based on what percentage of their customers they can keep. Success is largely about retention of customers‚ which again depends
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BLT1 CREATING CUSTOMER VALUE Most of the companies nowadays utilise customer-centric approach as to ensure the quality service brought to the customer (Bolton 2004). Moreover‚ recruiting new customers cost always more than maintaining loyal customers that ultimately aims for profit for the organization (How not to let business slip away: Don’t upset old customers when tempting new ones‚ 2010). As a result‚ a lot of attentions have been drawn from the customers by the organizations via different
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Title : Establishing profitable customer loyalty for multinational companies in emerging economies Reference Bowen‚ John T. and Shiang-Lih Chen (2001)‚ “The Relationship Between Customer Loyalty and Customer Satisfaction‚” International Journal of Contemporary Hospitality Management‚ 13 (5)‚ 213–17. Research Problem : establishment of “profitable customer loyalty” Problem Analysis : Inspite of investing time resource and finance there is no guarantee of sucesss. RELATED RESEARCH
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Recent banking developments in India Vittaldas Leeladhar The Indian banking sector has witnessed wide ranging changes under the influence of the financial sector reforms initiated during the early 1990s. The approach to such reforms in India has been one of gradual and non-disruptive progress through a consultative process. The emphasis has been on deregulation and opening up the banking sector to market forces. The Reserve Bank has been consistently working towards the establishment of an
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Customer Care In todays competitive environment‚ the issue of customer relations has become ever more important. With such wide choices available to the customer‚ the slightest dissatisfaction can easily result in customer taking their business else where. There are many methods available for an organisation to establish and maintain positive relationships with customer to help them retain their business. Communication is one of the most important methods as it covers many aspects of customer
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to function‚ it must first understand the needs of the customer. These needs may be based on the specific product‚ distribution of the product‚ or accessibility to the product‚ along with many other factors. The e-business revolution is a good example of understanding that the consumer is in need of fast service at their own time. Yantra Corp‚ a fulfillment software vendor in Tewksbury‚ MA states that “successful companies must let customers order products anywhere they sell them and fulfill orders
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Jackson‚ S. E. (2011). Whose customers are they? Journal of Business Strategy‚ 32 (3)‚ 47-49. Whose customers are they? The Authors Stuart E. Jackson‚ Vice President at L.E.K. Consulting LLC‚ Chicago‚ Illinois‚ USA Abstract Purpose – Many product organizations recognize the benefits of outsourcing manufacturing of key components or even entire product lines to China and other low labor cost countries. But while the cost savings are obvious‚ many product companies fail to grasp the parallel
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How the Customer influences Business Strategy A business strategy describe how a particular business intends to success in its chosen market place against its competitors. It therefore represents the best attempt that the management can make at defining and securing the future of that business. A business strategy should provide clear answer to the questions: - What is the scope of the business to which this strategy applies? - What are the current and future needs of customers and potential
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What is Customer Churn? Customer churn refers to when a customer (player‚ subscriber‚ user‚ etc.) ceases his or her relationship with a company. Online businesses typically treat a customer as churned once a particular amount of time has elapsed since the customer’s last interaction with the site or service. The full cost of customer churn includes both lost revenue and the marketing costs involved with replacing those customers with new ones. Reducing customer churn is a key business goal of every
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