The Report of the Committee on Brand Valuation The Ministry of Economy‚ Trade and Industry The Government of Japan June 24‚ 2002 Contents of the Report Members of the Committee on Brand Valuation Summary The Report of the Committee on Brand Valuation I II Publication of the Report Definition of Brand II-1 II-2 II-3 III Concept of Brand Concept of Brand Value Corporate Brand and Product Brand 5 7 21 22 25 25 25 26 29 29 29 29 31 33 34 34 35 36 36 38 39 40 41 41 43 43 49 58 58 Brand Royalty
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Government and Business February 13‚ 2013 The Collapse of Enron This case is about the collapse of Enron Corporation who at the height of their career was named by Fortune magazine as the most innovative company in America and was ranked seventh on the Fortune 500. At the topmost point of the company Enron employed 19‚000 people and retained annual revenues in surplus of $100 billion dollars. Enron was formed in 1985 through a merger of Houston Natural Gas and InterNorth of Omaha‚ Nebraska;
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Overview Enron Corporation‚ once the 7th largest company in US and a global leader of electricity and natural gas industries‚ filed for bankruptcy protection in late 2001. It was revealed that the company had been hiding investment losses and created fictitious revenue through several complicated accounting gimmicks. Besides Enron’s senior management who created the whole fiasco‚ many people believed that several other parties‚ such as the Board of Directors and the external auditors should also
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The Unexpected Collapse of Enron Colleen Long LDR/531 April 3‚ 2010 Kemit Grafton The Unexpected Collapse of Enron Beginning in 1985‚ Enron was formed through a merger of Houston Natural Gas and Internorth‚ Enron Corporation. It was the first nationwide natural gas pipeline network‚ which shifted its focus from regulate transportation of natural gas to unregulated energy trading markets. Enron was a huge company that traded electricity‚ oil‚ gas‚ plastics‚ and other variables
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Ethics is something that is very important to have especially in the business world. Ethics is the unwritten laws or rules defined by human nature; ethics is something people encounter as a child learning the differences between right and wrong. In 2001‚ Enron was the fifth largest company on the Fortune 500. Enron was also the market leader in energy production‚ distribution‚ and trading. However‚ Enron ’s unethical accounting practices have left the company in joint chapter 11 bankruptcy. This bankruptcy
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Internet fraud is a problem that has become very widespread in recent years. Internet fraud was first monitored by the Internet Fraud Watch organization in 1996. The Fraud Watch has stated that each year after its inception internet fraud has increased. In 1998‚ the Securities and Exchange Commission established the Office of Internet Enforcement to fight online securities fraud which was another sign of how large the problem is becoming (Clausing). Despite the SEC¡¦s efforts this problem has
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The Enron Scandal and Analysis Business Law I- LEG100 *Describe how Enron could have been structured differently to avoid such activities. Enron lacked what every company‚ big or small‚ must have in place to survive and continue in the long-term. Internal controls and procedures is a company’s shield against theft‚ waste‚ and inefficiency. If Enron had structured their business around the five components of internal control the company may still be alive today. Those five components are:
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Fraud Investigator NAME COURSE NUMBER DATE Fraud Investigator If I were to be a part of the fraud examiner career field‚ I would have to choose the fraud investigative field. There are a wide variety of companies that hire fraud investigators; for example insurance agencies‚ realtors‚ banks‚ online retailers and also the government. There are plenty of other types of companies that need fraud investigators‚ because it is‚ unfortunately‚ an all too common crime. The job posting I found is
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MEDICARE FRAUD Bobby Brown Colorado Technical University Medicare Fraud occurs when someone intentionally falsifies information or deceives Medicare (www.medicare.gov). Strike force accused ninety-four people across the U.S. The charges are based on several fraud schemes including Physical Therapy schemes‚ Healthcare schemes‚ HIV infusion schemes‚ and durable medical equipment schemes (Long-Term Living‚ Aug.2010‚ vol.59 issue 8‚ p10-10‚8/9p). These schemes exceeded $225 million in false
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Accountancy Arthur Anderson Auditors and Enron: What happened to their Texas CPA licenses? Daniel Edelman Texas A&M University-Commerce Ashley Nicholson Texas A&M University-Commerce ABSTRACT This article examines Arthur Andersen‚ its role with Enron‚ and what happened to some of its key players. The demise of Arthur Andersen and Enron was significant. Thousands of people lost their jobs and investments. As a result‚ new laws for publicly traded companies and auditing firms followed. Auditing firms
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