4)How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways? It seems that the Trap-Ease mouse trap has positioned itself in the market as being a very innovative and well engineered product. It has done this by winning awards from trade shows and magazines. If it is better able to connect these features of the mouse traps with the needs and wants of their target consumers then they should be able to generate a larger demand. They could
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TRAP-EASE AMERICA CASE QUESTIONS (Read Chapter 2) 10 POINTS 1. Has Martha identified the best target market for Trap Ease? What other market segments might the firm target? (2 points) Martha targeted women for her product and she feels that this is the best group to target because they don’t like mess or the danger of the traditional mousetraps. At first this may seem like a good marketing segment however‚ Martha could improve it. Women are too broad of a group so she should segment women into
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One April morning‚ Martha House‚ president of Trap-Ease‚ entered her office in Moncton‚ New Brunswick. She paused for a moment to contemplate the Ralph Waldo Emerson quotation that she had framed and hung near her desk: “If a man [can] make a better mousetrap than his neighbor … the world will make a beaten path to his door.” Perhaps‚ she mused‚ Emerson knew something that she didn’t. She had the better mousetrap—Trap-Ease—but the world didn’t seem all that excited about it. Martha had just
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1) Martha is the president of the Trap ease company but it doesn’t seem that they have done enough research on the product. Is the product a necessity and the market really in need of such a product? They just speak how innovative the product is a new invention and they just rave about it. I do agree that they have some presentable features‚ such as it can also be used as use and throw‚ it is not messy and the safety aspects of the product. But a mission statement that there would be nothing better
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Trap-Ease the Big Cheese of Mousetraps By Ahmad Nader Fasseeh to Prof. Ashraf Talaat For Marketing Class MIBA ESLSCA school of Business Alexandria Egypt Martha and the Trap-Ease investors believe they face a once in a lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? First of all there are four primary areas for assessment that should be considered. 1. People Behind
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Trap-Ease America Questions1)Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate thisopportunity? By saying they face a once-in-a-lifetime opportunity I assume that they are talkingabout the potential for profit and growth. However‚ from this case it doesn’t seem thatMartha‚ the president of Trap-Ease had done enough research into her market torealistically assess whether the demand for her product would be there
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Swot Analysis of Trap-Ease Executive Summary: Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all‚ the President of the company happens to be the only sales person as well for the product. Secondly‚ there seems to be a wrong selection
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Teri Cowling 2/2/2012 TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS 1. Martha and the trap-ease investors believe they face a once in a life time opportunity. With this being said I assume the investors are referring to their ability of growth and profit. Information needed to evaluate this opportunity would be that of their competitors. The investors should see what if any advantage they have in regards to price and product. Also if any competitor is really pushing the “humane”
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Trap Ease Case 1) A once in a lifetime opportunity to me symbolizes‚ that if the company doesn’t get their marketing/sales strategy correct‚ within a specific time period‚ all their hope for the product to be outstanding‚ diminishes‚ because new products can surface that are similar and create competition for them. I feel as though Martha didn’t assess her target market’s needs and wants. I feel as though Martha exhibited marketing myopia‚ in which they focused on the (actual) product rather
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1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept‚ which is a philosophy
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